Senior Specialist, Field Marketing

7 days ago

Plano, TX, United States EWC Corporate LLC Full time
About the Role

The Sr. Specialist, Field Marketing supports the growth of individual centers and regional groups by delivering data-driven, localized marketing strategies that improve guest acquisition and retention. Acting as a trusted advisor to franchisees, this role blends ground marketing expertise, emerging digital capabilities, and strong consulting skills to help centers execute brand programs, optimize performance, and grow their business in competitive markets.

A Day in the Life
  • Build meaningful, consultative relationships with designated franchisees to champion Local Performance Marketing best practices and drive center-level success.
  • Create and execute localized marketing strategies that combine ground marketing, CRM, and paid digital media to increase visibility, guest acquisition, and visit frequency.
  • Coach franchisees and their center teams-via email, phone, virtual meetings, and ticketing systems-on how to activate brand programs, improve center controllable performance, and leverage marketing tools.
  • Develop, analyze, and maintain recurring center-level performance reports; translate insights into clear recommendations that improve ROI and guest outcomes.
  • Ensure all local campaigns are executed efficiently, compliantly, and in alignment with EWC's brand standards and performance benchmarks.
  • Collaborate closely with cross-functional partners including Operations, Development, CRM, Creative, and Paid Media teams to solve problems and drive unified execution.
  • Participate in regular status calls with agency partners and internal stakeholders, ensuring projects remain on track and are delivering against KPIs.
  • Stay ahead of industry, consumer, and competitive trends to uncover new opportunities that elevate local performance and drive system-wide growth.
What Sets You Apart
  • A strategic thinker who excels at translating insights into action and creating scalable, franchise-friendly solutions.
  • Experience designing and delivering local marketing strategies, communications, and engagement programs-ideally within a franchise or multi-unit environment.
  • Strong business acumen with the ability to align center-level goals to broader enterprise objectives.
  • Confident communicator who can influence, advise, and present to diverse stakeholders-including franchisees, operators, agency partners, and internal leaders.
  • Comfortable navigating change and ambiguity; brings proactive problem-solving and sound judgment to complex environments.
  • Excellent written, verbal, and interpersonal communication skills; able to simplify marketing concepts for non-marketing audiences.
  • Highly organized with strong time-management skills; able to manage multiple priorities in a fast-paced environment.
  • A collaborative, low-ego team player with a high degree of integrity, professionalism, and alignment to EWC's values.
  • Curious, adaptable, and motivated by continuous improvement and innovation.
Education and Experience
  • Bachelor's Degree in marketing or related field required
  • 2-4 years of experience in marketing/advertising


*This role is not eligible for visa sponsorship*

European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.

This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.

  • Field Marketing Specialist

    1 week ago

    Plano, TX, United States EWC Corporate LLC Full time

    Who We Are European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home body waxing services with over 1,000 locations in the United States. What sets us apart is our unique combination of philosophy, exceptional service, proprietary products, and a comfortable, consistent guest experience. Together,...

  • Senior Marketing Specialist

    2 weeks ago

    Plano, TX, United States HNTB Full time

    What We're Looking For At HNTB, you can create a career that is meaningful to you while building communities that matter to all of us. For more than a century, we have been delivering solutions for some of the largest, most complex infrastructure projects across the country. With our historic growth, it is an exciting time to join our team of...

  • Senior Digital Marketing Strategist

    5 days ago

    Plano, TX, United States The Point Group Full time

    POSITION SUMMARY & PURPOSE: This is a client-facing role with senior-level responsibility, uniquely blending strategy, analytics, and execution. The Senior Digital Marketing Strategist helps with business development efforts as well as creating unified strategies for existing clients and provides guidance for executing digital initiatives with best...

  • Senior Digital Marketing Strategist

    1 week ago

    Plano, TX, United States The Point Group Full time

    POSITION SUMMARY & PURPOSE: This is a client-facing role with senior-level responsibility, uniquely blending strategy, analytics, and execution. The Senior Digital Marketing Strategist helps with business development efforts as well as creating unified strategies for existing clients and provides guidance for executing digital initiatives with best...

  • Senior Digital Marketing Strategist

    3 days ago

    Plano, TX, United States The Point Group Full time

    POSITION SUMMARY & PURPOSE: This is a client-facing role with senior-level responsibility, uniquely blending strategy, analytics, and execution. The Senior Digital Marketing Strategist helps with business development efforts as well as creating unified strategies for existing clients and provides guidance for executing digital initiatives with best...

  • Marketing Specialist

    2 weeks ago

    Plano, TX, United States ConnectedX Inc Full time

    Who we are: ConnectedX is focused on Digital Transformation and Product Engineering Services, enabling clients achieve their business, operating and technology needs for the digital age. Our unique industry-based, consultative approach helps clients implement digital transformation initiatives. Headquartered in Dallas, Texas, U.S. ConnectedX is a preferred...

  • Marketing Specialist

    7 days ago

    Plano, TX, United States ConnectedX Inc Full time

    Who we are: ConnectedX is focused on Digital Transformation and Product Engineering Services, enabling clients achieve their business, operating and technology needs for the digital age. Our unique industry-based, consultative approach helps clients implement digital transformation initiatives. Headquartered in Dallas, Texas, U.S. ConnectedX is a preferred...

  • Personal Growth Specialist- Marketing

    3 days ago

    Plano, TX, United States Rise and Breakthrough Consulting Full time

    Personal Growth Specialist - Marketing & Personal Development Remote | Flexible Hours Are you passionate about marketing and personal growth? Do you thrive on helping businesses and individuals expand their reach and impact? If so, this role as a Growth Specialist with Rise and Breakthrough Consulting is for you. In this role, you'll be at the forefront of...

  • Personal Growth Specialist- Marketing

    23 hours ago

    Plano, TX, United States Rise and Breakthrough Consulting Full time

    Personal Growth Specialist - Marketing & Personal Development Remote | Flexible Hours Are you passionate about marketing and personal growth? Do you thrive on helping businesses and individuals expand their reach and impact? If so, this role as a Growth Specialist with Rise and Breakthrough Consulting is for you. In this role, you'll be at the forefront of...

  • Sr. Marketing Specialist

    1 week ago

    Plano, TX, United States Catalyst Health Group Full time

    Job Summary The Senior Marketing Specialist will make a difference in our communities and team and play a pivotal role in driving patient communication initiatives, community outreach, and managing practice and physician reputation through strategic, data-driven marketing and communications for Catalyst Physician Group. Our new team member will drive...