Digital Marketing Specialist

About Schweid & Sons

Schweid & Sons is a family-owned and operated premium ground beef company with a proud heritage spanning four generations. We supply top-quality beef to Retail, Foodservice, and National Account customers across the U.S. and are committed to quality, customer service, and innovation in protein manufacturing.

We are looking for:

A passionate and detail-oriented digital marketer with experience in omnichannel campaign execution and shopper marketing initiatives. You'll bring your expertise across digital platforms, paid media, and retail e-commerce to a role that balances creativity and analytics and create a seamless shopping experience.

What You'll Do

This role is responsible for supporting omnichannel marketing initiatives for the Schweid & Sons brand, with a focus on paid media execution, shopper marketing, and retailer e-commerce programs. You will collaborate with internal teams, agency partners, and retailers to ensure flawless execution of campaigns that drive consumer awareness, engagement, and purchase.

This role reports directly to the Director of Marketing, who will lead overall brand strategy. You'll be responsible for bringing that strategy to life through data-driven execution and hands-on creative across digital, shopper, and retail channels.

Lead Paid Media Campaigns
• Manage and execute digital media ad campaigns across platforms, including display, social, and search.
• Run paid social campaigns on platforms including but not limited to Instagram and LinkedIn focused on brand awareness and engagement.
• Execute retailer e-commerce ads, ensuring brand consistency and sales impact across platforms.
• Review, manage, and provide feedback on creative assets to ensure messaging and visuals align with brand guidelines and campaign objectives
• Track, report, and optimize campaigns based on performance metrics.

Shopper Marketing Initiatives
• Assist with shopper marketing programs to drive trial and repeat purchases.
• Partner with sales teams to develop and execute omnichannel shopper marketing activations.
• Collaborate and support the development of in-store POS materials and digital tools that enhance the shopper experience.

Omnichannel Campaign Execution
• Lead campaign execution for Instacart and retailer-specific ad platforms, ensuring timely delivery and optimal performance.
• Collaborate with cross-functional partners to integrate messaging across paid, owned, and earned media.
• Manage timelines, budgets, and creative assets to keep campaigns on track and aligned with objectives.
• Manage and optimize Amazon listings ensuring product accuracy and adding conversion-driving content

You are...
• Analytical and data-driven, able to translate performance metrics into actionable insights.
• A proactive self-starter who thrives on collaboration and accountability.
• Detail-oriented, organized, and committed to flawless execution.
• Deadline driven with a strong sense of urgency and ability to thrive in a fast-paced environment
• Creatively minded with an eye for compelling visuals and messaging
• Passionate about food and trends

You have...

Education
• Bachelor's Degree in Marketing or equivalent experience

Experience
• 3+ years of marketing experience, preferably within the CPG food industry.
• Hands-on experience executing digital ad campaigns across multiple platforms.
• Familiarity with Instacart, Amazon and retailer-specific platforms.
• Experience with shopper marketing programs and POS development.
• Proficiency with social media paid ad platforms (Instagram, LinkedIn).
• Strong project management skills with ability to juggle multiple campaigns at once.
• Proficiency in Microsoft Excel and PowerPoint for reporting, presentations and data analysis
• Experience with Adobe Photoshop and Illustrator a plus

What We Offer
• Compensation: $70,000 - $80,000 per year, depending on experience and qualifications.
• Time Off: PTO, Safe & Sick Time, and Paid Holidays.
• Health Benefits: Medical, vision, dental, HRA, and voluntary disability benefits.
• Financial Benefits: 401(k) + employer match and life insurance.
• Location: East Rutherford, NJ (hybrid, on-site required).
• Travel: Limited (

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