Marketing Innovation Strategist

2 days ago

Costa Mesa, CA, United States American Automobile Association Full time

Marketing Innovation Strategist

We're hiring a strategic, cross-functional thinker who thrives at the intersection of marketing, technology, and process improvement. This role blends analysis, marketing intuition, and emerging tech, especially AI tools and automation, to help us test, scale, and streamline our marketing efforts.

You'll help define what we test, which tools we use, how we execute more efficiently, and how we learn from results.

This role requires a clear and effective communicator who can collaborate seamlessly with cross-functional teams, including Big Data, Web Development, Product, Marketing, and Sales, as well as external partners. The ideal candidate has a solid background in digital marketing, business strategy, or project management/coordination, and is adept at presenting well-considered recommendations to internal stakeholders and external agency partners. You should also be quick to learn new tools and processes and bring a continuous improvement mindset to our marketing operations.

Key Responsibilities

1. Innovation & Experimentation

  • Design and coordinate marketing experiments across channels, formats, workflows, or tools.
  • Pilot new marketing technologies or process improvements and manage the hand-off after validation.
  • Evaluate early performance data and user feedback to inform go or no-go decisions.
2. Marketing Tech and AI Tool Evaluation
  • Research and vet marketing tools, platforms, and vendor services.
  • Schedule and lead vendor demos, coordinate internal stakeholder input, and synthesize tradeoffs and recommendations.
  • Identify opportunities to use AI tools like GPT, Claude, or Copilot to support campaign workflows, content development, or process automation.
3. Project Management and Coordination
  • Act as the project lead or key coordinator for marketing initiatives involving multiple teams.
  • Define project scope, flag risks such as scope creep, and help keep execution on track.
  • Use project management platforms, especially Monday.com, to organize timelines, workflows, and dependencies.
  • Serve as our department's lead Subject Matter Expert for our project management platform, Monday.com.
4. Cross-Team Enablement
  • Be the connective tissue between creative, media, analytics, and tech teams to ensure ideas move smoothly from test to implementation.
  • Communicate findings and decisions clearly across teams with diverse skill sets.
Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
  • Certifications in any of the following areas are a plus:
    • Project Management (e.g. PMI-ACP, Monday.com product certification)
    • Marketing Tools (e.g. HubSpot Inbound Marketing, Google Analytics)
    • AI and Automation (e.g. OpenAI Prompt Engineering Fundamentals, Zapier)
  • Equivalent practical experience will also be considered. We value demonstrated curiosity, problem-solving, and hands-on results as much as formal credentials.

#LI-LG1

The starting pay range for this position is:

$97,200.00 - $129,300.00
Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

Remarkable benefits:
• Health coverage for medical, dental, vision
• 401(K) saving plan with company match AND Pension
• Tuition assistance
• PTO for community volunteer programs
• Wellness program
• Employee discounts

Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity - we win. All of Us With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

"Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value."

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).

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