Marketing Growth Manager

2 weeks ago

Clearwater, FL, United States 2025 June 12th Virtual Fair - Amerilife Full time
Job Description:

Job Summary

We are seeking a strategic, data-driven, and collaborative Marketing Growth Manager to lead and execute initiatives that drive business growth through a variety of marketing channels and partnerships. This role will be fully responsible for the strategy, execution, and continuous improvement of growth campaigns, with an initial focus on affiliate partnerships, agent/advisor recruitment, and self-generated lead efforts. As the business evolves, this role will adapt to manage other high-impact growth initiatives, making versatility and a proactive mindset essential.

Key Responsibilities
  • Develop, manage, and optimize multi-channel growth campaigns, including affiliate programs, agent/advisor recruitment, and self-generated lead efforts
  • Partner with internal production teams (creative, content, video, digital) to execute marketing strategies across digital (social media, paid media, email, SEO, content) and traditional channels (events, direct mail, grassroots marketing)
  • Own the end-to-end campaign lifecycle from strategy and planning to execution, performance tracking, and iterative improvements
  • Analyze data and key performance metrics to generate insights, report on progress, and drive continual optimization
  • Collaborate cross-functionally with internal teams and external partners to align messaging, objectives, and deliverables
  • Manage the feedback loop by gathering insights from partners, agents/advisors, campaign performance, and market trends to inform strategy
  • Identify new opportunities for growth by staying ahead of industry trends, competitive shifts, and emerging marketing tactics
  • Foster a team-oriented and solution-focused culture across departments
Qualifications
  • 35+ years of experience in growth marketing, affiliate marketing, recruitment marketing, or lead generation
  • Proven ability to own and manage marketing campaigns that drive measurable growth
  • Strong analytical skills and ability to translate data into actionable strategies
  • Hands-on experience with digital marketing platforms (e.g., Google Ads, Meta Ads, CRM, email automation, affiliate tracking tools)
  • Excellent collaboration and communication skills
  • Strong project management skills; capable of managing multiple initiatives
  • Proactive, adaptable, and problem-solving mindset
Preferred Experience
  • Previous experience in the life insurance or premium financing industries
Education
  • Bachelors degree in Marketing, Business, or a related field required
  • Masters degree in Marketing or MBA is a plus


Working Place:

Clearwater, Florida, United States

Company :

2025 June 12th Virtual Fair - Amerilife

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