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Product Manager, Social Media, Reputation, and Content

2 weeks ago

Providence, RI, United States Rhode Island Staffing Full time
Product And Solutions Marketing

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

Job Summary: The Product Mgr., Product & Solutions Marketing will be responsible for strengthening the online presence and reputation of the Edgepark, US MED, and ADS brands. This role will monitor customer feedback across digital channels, craft timely and brand-aligned responses, and execute a robust organic social content program in partnership with internal teams and under the direction of the Sr. Manager, Product and Solutions Marketing. The ideal candidate is both detail-oriented and creative, with exceptional communication skills and the ability to manage multiple brand voices in a fast-paced, evolving environment.

Responsibilities:

Reputation Management:

  • Monitor and escalate customer reviews across digital platforms.
  • Draft thoughtful, brand-aligned responses that address concerns, highlight positive experiences, and improve the overall customer experience.
  • Respond to customers in a timely, professional, and empathetic manner.
  • Escalate complex or high-impact feedback to the appropriate internal teams for resolution.
  • Provide weekly reporting on feedback trends, response times, sentiment, and key metrics to support departmental goals.

Social Media Content:

  • Develop monthly social media content calendars for Edgepark, US MED, and ADS brands.
  • Collaborate with internal stakeholders to ensure alignment with marketing campaigns, brand guidelines, and seasonal priorities.
  • Project manage creative requests in HIVE, ensuring timely delivery of assets and approvals.
  • Leverage social media management tools to plan, schedule, publish, and track social media content performance across platforms.
  • Monitor and engage with social media comments/messages in alignment with brand tone and service guidelines.
  • Create and curate engaging and visually appealing social media content (text, images, short videos) in collaboration with the Sr. Manager, Product and Solutions Marketing and Creative team.

Analytics & Reporting:

  • Track, measure, and analyze social media performance, engagement rates, sentiment, and audience growth across all brands.
  • Share actionable insights and recommendations to optimize content and engagement strategies.
Qualifications:

Bachelor's degree in marketing, Communications, Public Relations, or related field (or equivalent experience) preferred. 4-8 years of experience in social media management, community management, or online reputation management preferred; preferably in a multi-brand or healthcare environment. Proven ability to manage content calendars and execute brand-aligned social media programs. Strong creative skills with experience in developing social content (text, infographics, short form videos). Proficiency in social media management and monitoring tools like Sprout Social or equivalent. Experience using project management platforms such as HIVE or similar workflow systems. Ability and willingness to travel up to 15%. Excellent written and verbal communication skills with a strong grasp of brand voice. Strong project management and organizational skills, including experience with workflow/project tools like HIVE or equivalent. Ability to analyze data and translate metrics into actionable recommendations. Highly organized, detail-oriented, and adaptable to shifting priorities.

What is expected of you and others at this level:

  • Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects.
  • May contribute to the development of policies and procedures.
  • Works on complex projects of large scope.
  • Develops technical solutions to a wide range of difficult problems.
  • Solutions are innovative and consistent with organization objectives.
  • Completes work; independently receives general guidance on new projects.
  • Work reviewed for purpose of meeting objectives.
  • May act as a mentor to less experienced colleagues.

Anticipated salary range: $80,900 - $103,950. Bonus eligible: No. Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being. Medical, dental and vision coverage. Paid time off plan. Health savings account (HSA). 401k savings plan. Access to wages before pay day with myFlexPay. Flexible spending accounts (FSAs). Short- and long-term disability coverage. Work-Life resources. Paid parental leave. Healthy lifestyle programs.

Application window anticipated to close: 02/02/2026. If interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.