Sr. Product Manager, Onboarding
2 days ago
We're looking for a Senior Product Manager to lead the onboarding experience for our unified mobile appthe single-entry point for millions of members across our lending and savings product lines. You'll own the critical first moments of our member journey, from the first download to product activation, ensuring a seamless, intuitive, and trust-building experience.
This role is perfect for a PM who thrives at the intersection of growth, customer experience, and compliance in a fast-moving fintech environment. You'll define and deliver onboarding experiences that increase app activations, reduce friction, and create meaningful pathways for members to access the financial tools they need.
Responsibilities- Own the Onboarding Journey: Define and execute the vision, strategy, and roadmap for app onboarding across lending and savings.
- Drive Activation & Engagement: Increase first-login conversion, identity verification success rates, and first product usage through thoughtful UX and data-driven experimentation.
- Partner Across the Business: Collaborate with design, engineering, marketing, operations, risk, compliance, and retail partners to deliver a unified onboarding experience.
- Balance Growth & Trust: Ensure onboarding experiences maximize member conversion while maintaining regulatory compliance (KYC, fraud prevention, TCPA/CTIA, CAN-SPAM, etc.).
- Measure What Matters: Establish and track KPIs such as app activations, verified identities, successful loan disbursements, savings deposits, and retention.
- Champion the Member: Bring empathy and customer-centric thinking to every decision, making onboarding simple, accessible, and confidence-inspiring.
- Innovate & Experiment: Use A/B testing, funnel analytics, and behavioral insights to continuously improve the onboarding journey.
- Experience: 58+ years in product management, with at least 3 years focused on onboarding, growth, or mobile app experiencesideally in fintech, banking, or consumer technology.
- Domain Knowledge: Familiarity with lending, savings, payments, or other regulated financial services; experience with KYC, identity verification, or compliance-driven flows is a plus.
- Technical Fluency: Comfortable working with engineering on APIs, SDKs (e.g., Plaid), mobile architecture, and data integrations.
- Data-Driven: Skilled in analytics (SQL, Amplitude/Mixpanel, etc.) and experimentation frameworks.
- Customer-Centric Mindset: Proven ability to translate customer insights into elegant, impactful product experiences.
- Leadership: Strong cross-functional collaboration, storytelling, and influence skillsable to align executives, peers, and partners behind a shared vision.
- Execution: A track record of delivering high-quality, impactful features at speed in dynamic environments.
We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.
California applicants can find a copy of Oportun's CCPA Notice here: https://oportun.com/privacy/california-privacy-notice/.
We will never request personal identifiable information (bank, credit card, etc.) before you are hired. We do not charge you for pre-employment fees such as background checks, training, or equipment. If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI's Internet Crime Complaint Center (IC3).
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