Demand Generation Lead

2 weeks ago

Boston, MA, United States Output Sports Full time
Your mission

This is a player-manager Demand-Gen Lead role suited to an ambitious marketer ready to own our inbound engine. You'll lead demand-generation strategy while executing campaigns yourself-optimising our website and funnel, running content-driven acquisition, and supporting major product launches. Experience in sports, fitness, or sports-technology is a strong plus.

The role is based in Boston or ideal for someone willing to relocate to Boston and work closely with our US commercial team.

Key Responsibilities
  • Own demand generation across web, SEO, CRO, content, paid acquisition and inbound campaigns.
  • Build lead magnets, webinars, nurture flows, and segmented messaging.
  • Support major product launches through coordinated PR, content, and creative campaigns.
  • Develop nurture and warm-outbound systems plus mid/BOFU assets (case studies, ROI tools, demos).
  • Collaborate with Sales, Product, and Content teams; coordinate contractors/agencies.
  • Lead event and activation marketing including major brand collaborations
  • Own and measure funnel performance and report on campaign impact.
What Success Looks Like
  • A predictable, scalable inbound engine delivering high-quality opportunities.
  • Strong, differentiated messaging for performance sport, coaching, and fitness markets.
  • Well-executed product launches that drive awareness, engagement, and adoption.
  • Continuous improvements in key KPIs website performance and conversion.
  • Effective nurture and warm-outbound systems accelerating movement through the funnel.
  • Collaborative, high-quality marketing execution supporting global expansion.


Your profile

Essential
  • Boston-based or willing to relocate to Boston
  • 3+ years in B2B demand gen, growth, or digital marketing.
  • Hands-on experience owning inbound funnels, CRM/automation (HubSpot experience strong plus), and website optimisation.
  • Demonstrated ability to create and develop a marketing function and its team members.
  • Strong communication, creative, organisation, and executional skills.

Preferred
  • Experience in sports performance, fitness, or sports-tech.
  • Passionate about strength and conditioning and fitness and open to using Output in your training

  • Demand Generation Manager

    1 week ago

    Boston, MA, United States Ketryx Full time

    Job Title: Demand Generation Manager Employment Status: Full-time Office Hours: Monday - Friday; hybrid schedule Location: Boston, Massachusetts Compensation: $115,000 - $125,000 + equity options *compensation may be negotiated based on experience level The role This is your chance to take Ketryx's demand engine to the next level by accelerating the adoption...

  • Demand Generation Manager

    5 days ago

    Boston, MA, United States Ketryx Full time

    Job Title: Demand Generation Manager Employment Status: Full-time Office Hours: Monday - Friday; hybrid schedule Location: Boston, Massachusetts Compensation: $115,000 - $125,000 + equity options *compensation may be negotiated based on experience level The role This is your chance to take Ketryx's demand engine to the next level by accelerating the adoption...

  • Demand Generation Manager

    2 weeks ago

    Boston, MA, United States Ketryx Full time

    Job Title: Demand Generation Manager Employment Status: Full-time Office Hours: Monday - Friday; hybrid schedule Location: Boston, Massachusetts Compensation: $115,000 - $125,000 + equity options *compensation may be negotiated based on experience level The role This is your chance to take Ketryx's demand engine to the next level by accelerating the adoption...

  • Manager of Demand Generation

    3 days ago

    Boston, MA, United States Channel Mechanics Full time

    We're looking for our next Channel Champion to join the team as Manager of Demand Generation About Channelscaler Channelscaler is transforming how companies scale through their partners. Our AI-powered platform automates and simplifies partner engagement - from onboarding and incentives to performance tracking - helping vendors and partners grow faster...

  • Demand Generation Manager

    6 days ago

    Boston, MA, United States Proton Limited Full time

    About Us: The wholesale distribution industry is ready for a revolution, and Proton is leading the charge. The world relies on distributors to sell nearly every physical product, but despite its massive contribution to the global economy, this industry has been left behind in terms of technology. Proton is changing that. With AI-powered sales software, we're...

  • Demand Generation Manager

    4 days ago

    Boston, MA, United States Proton Limited Full time

    About Us: The wholesale distribution industry is ready for a revolution, and Proton is leading the charge. The world relies on distributors to sell nearly every physical product, but despite its massive contribution to the global economy, this industry has been left behind in terms of technology. Proton is changing that. With AI-powered sales software, we're...

  • Demand Generation Manager

    2 weeks ago

    Boston, MA, United States Proton Limited Full time

    About Us: The wholesale distribution industry is ready for a revolution, and Proton is leading the charge. The world relies on distributors to sell nearly every physical product, but despite its massive contribution to the global economy, this industry has been left behind in terms of technology. Proton is changing that. With AI-powered sales software, we're...

  • Demand Generation Manager

    2 days ago

    Boston, MA, United States Proton Limited Full time

    About Us: The wholesale distribution industry is ready for a revolution, and Proton is leading the charge. The world relies on distributors to sell nearly every physical product, but despite its massive contribution to the global economy, this industry has been left behind in terms of technology. Proton is changing that. With AI-powered sales software, we're...

  • Demand Generation Manager

    3 days ago

    Boston, MA, United States Blink - The Employee App Full time

    🌍 Boston 🤝 Marketing Team 💚 Reporting to our CMO 💵 $150-$180k + variable Join us and help unlock the potential of people, teams, and organizations around the world! ✨ At Blink, we’re on a mission to revolutionize the employee experience.  Every organization is full of untapped potential, and we’re here to unlock it.  Our mobile-first...

  • Principal Demand Generation Manager

    2 weeks ago

    Boston, MA, United States PTC Full time

    Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to...