Director of Marketing, CRM

3 days ago

Seattle, WA, United States FlowPlay Full time
Who We Are

FlowPlay is a leading developer of online virtual worlds and casual free-to-play games. Our flagship titles-Vegas World, Seven Seas Casino, and Casino World (and formerly, Our World)-engage millions of players around the globe. We've also got exciting new games on the horizon, including ventures into real money gaming, that are driving transformative changes in how we entertain and engage our players. As a privately held, Seattle-based company, we pride ourselves on combining creativity, technology, and community to deliver experiences that entertain and connect people. At FlowPlay, our culture is authentic, collaborative, entrepreneurial, and people-first. We are a tight-knit team that values innovation, inclusion, and a healthy work-life balance.

Job Summary

The Director of Marketing, CRM is responsible for customer lifecycle management via in-game promotions and external marketing channels including email and mobile push to drive customer retention, engagement, and lifetime value across FlowPlay's online gaming platforms. This role requires deep expertise in email marketing, mobile push, segmentation, data-driven campaign optimization, and lifecycle communications. The Manager will lead the strategic use of external communication channels, oversee campaign execution, and cultivate continuous improvement in performance through testing and analytics.

Key Responsibilities
  • Develop and implement lifecycle marketing strategies to engage players, increase retention, and maximize lifetime value.
  • Design and execute multi-touch communication campaigns across email, mobile/web push, SMS, in-app messages, and to a lesser degree, social media platforms
  • Manage and maintain content calendars for all major email initiatives, and in-game promotions.
  • Lead A/B and multivariate testing of key email variables and messaging to improve engagement and conversion rates.
  • Analyze campaign performance data, report key insights, and proactively refine strategies based on results.
  • Collaborate closely with Product, Engineering, Community Management, and Design teams to ensure email content aligns with player experiences.
  • Ensure email communications comply with regulatory requirements and best practices in the gaming industry.
  • Oversee segmentation, personalization, journey-building, onboarding messaging, VIP relationship management, and dynamic content initiatives via email and in-game promotions.
  • Stay current with trends, tools, and technologies in email marketing and lifecycle communications.
  • Support the VP of Marketing in strategic planning for all CRM related goals & KPIs
Performance Expectations
  • Achieve measurable improvements in email-driven retention, engagement, and lifetime value.
  • Deliver innovative and effective email communication strategies that stand out in online gaming.
  • Meet or exceed retention and engagement targets through continuous optimization of email campaigns.
  • Innovation, new retention strategies, new promotions, make upgrades to current strategies related to customer relations management.
Required Skills and Competencies
  • Proficiency in marketing automation and CRM systems specific to email marketing.
  • Strong analytical skills and experience interpreting campaign metrics, customer segmentation, and journey analytics.
  • Excellent strategic thinking and problem-solving skills within email marketing and lifecycle campaigns.
  • Creative approach to content development, messaging, and audience engagement.
  • Superior communication and presentation abilities.
  • Experience with A/B testing and data-driven optimization of email programs.
  • Bachelor's degree in Marketing, Communications, or related field (advanced degree preferred).
  • Minimum 3-5 years of experience in email marketing or lifecycle communications, ideally in gaming or related verticals.
Additional Preferred Qualifications
  • Experience in the social casino or online gaming industry.
  • Familiarity with regulatory standards for email marketing in gaming.
  • Knowledge of player psychology and motivation in digital entertainment.
Join the FlowPlay team

At FlowPlay, we pride ourselves on being a company that we all love working for. We have been regularly featured among the 20 best places to work in Seattle (according to Seattle Business Magazine), and our average tenure in the company is almost 8 years. Despite delivering large and successful games with global reach, we have a small team culture where each colleague's impact can be felt. In surveys, our employees report high satisfaction rates, and say that they enjoy getting to know and work with each other and value working on games that bring people joy.

We offer:
  • Fully-paid medical (PPO), dental, and vision plans
  • Accrued PTO and 12 holidays annually, PTO increases with tenure
  • A hybrid work culture with two in-office days per week (Monday / Wednesday)
  • Catered meals
  • A fully stocked pantry of snacks and drinks
  • Fun social gatherings
  • A 401k plan with 4% company matching
  • Long-term disability
  • Life insurance
  • FSA plan for Medical and Dependent Care

Compensation includes a base salary of $130,000-150,000 + bonus + equity.

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