Sr. Copywriter

This Senior Copywriter role sits within Strategic Education, Inc.’s (SEI) Education Technology Services (ETS) marketing team, supporting two of our brands—Sophia Learning and Workforce Edge—as well as our university partners, across a B2B2C audience.

The Senior Copywriter creates compelling short- and longform copy across email, web, social, and campaign channels. This is a senior role for a strategic thought partner who shapes ideas as well as executes them, elevates the craft of the wider team, and is genuinely curious about performance data and how AI and generative engines are reshaping content discovery.

Required: A portfolio of writing samples demonstrating range across audiences (B2C, B2B) and formats (short- and longform) is required to have application reviewed further. This can be a link on your resume/CV or uploaded during application, when you upload your resume/CV, you can continue to upload more documents in that same step**

Essential Duties & Responsibilities: Copywriting and Editing

Creative brief interpretation & copy development On-brand content creation across marketing assets Concept-to-final-edit content ownership Brand voice consistency & audience engagement

Concepting and Creative Direction

Big-idea and messaging concept development Campaign direction partnership, from strategy through execution

Audience- and Platform-Specific Messaging

Audience-resonant copy across B2C, B2B, and B2B2C Channel- and platform-optimized messaging (email, paid social, landing pages, etc.) Awareness of how content is surfaced and evaluated by AI and search

Performance-Driven Writing

Data-informed content strategy (engagement, conversion, search/AI-visibility) Performance insights applied as a creative input, not an afterthought

Market, Audience, and Competitive Fluency

Ongoing awareness of workforce and higher ed trends and competitive activity Translation of market and audience insight into resonant messaging

AI-Forward Thought Leadership

Curious about GEO and LLM-driven discovery Experimentation with agentic workflows, custom GPTs, and AI content tools Forward-looking point of view on content strategy and scale

Editorial Judgment and Credibility

Fact-checking and contextualizing AI-generated content E-E-A-T-aligned writing where applicable Accuracy and substantiation of claims about credits, credentials, and outcomes

Creative Leadership

Editorial standard-setting across the team Mentorship and review of other writers’ work Org-wide stewardship of brand voice

Accessible and Inclusive Writing

Accessibility and inclusive-language best practices Clear, welcoming content across our full audience

Relationship Management

Cross-functional collaboration with design, marketing, and project management Partnership with SEO/growth and data teams

Process and Delivery

Established processes for timely, best-in-class delivery Effective multi-project management in a fast-paced, deadline-driven environment

Job Skills: Multi-brand copywriting for B2C, B2B, and higher-education audiences, with editing, proofreading, and brand-voice alignment skills. Storytelling and concepting ability—generating ideas and shaping messaging, not only executing to brief. Ability to tailor messaging by audience and platform, with understanding of content performance across email, social, web, search, and AI-driven surfaces. Comfort interpreting performance data (engagement, conversion, AI-visibility) to inform copy and content strategy. Working knowledge of SEO, AEO, and GEO, with interest in how LLMs, AI copilots, and agentic tools are reshaping content discovery. Editorial judgment and research skills to verify, contextualize, and hold content to E-E-A-T standards. Ability to mentor writers and influence cross-functional stakeholders. Proficient with Microsoft Office Suite Work Experience: 5+ years’ experience as a writer in a corporate or marketing communications structure, ideally including in-house or agency experience. Experience or strong demonstrated interest in AI-driven marketing, GEO/SEO, or content strategy is a plus. Experience with a content management system, project-management tools (e.g., Workfront, Asana, or Monday), AI tools, and SEO/content tools (e.g., Semrush, Ahrefs, or Clearscope) is a plus. Academic institution, and/or EdTech experience is a plus. Required attachments:

A portfolio of writing samples demonstrating range across audiences (B2C, B2B) and formats (short- an