Senior Manager, ABM

Who we are: Hi, we’re SambaSafety and

we offer
the industry’s most comprehensive driver monitoring software. Our mission is promoting safer communities by reducing risk through data insights. Companies trust SambaSafety to keep their employees safe on the roads, price and reduce risk, help protect their brand, their bottom line, and our global community. We’ve built an inclusive, supportive, and exceptional culture where every employee is empowered in their role. Don’t take our word for it; we’ve been recognized as a Top Workplace by The Denver Post, Albuquerque Journal, Sacramento Bee, and Built In Colorado. And our employees rate SambaSafety as top-notch, with a rock solid Top Rating on Glassdoor. What You’ll Do: We're looking for an experienced Account-Based Marketing Manager with a proven track record of building successful ABM strategies for the workforce side of our business. You'll own the development and execution of targeted campaigns designed to engage our Tier 1 Enterprise and Mid-Market accounts—large companies with commercial and non-commercial fleets who need sophisticated driver risk management solutions. This isn't a "business as usual" role. We want someone who can look at our existing ABM foundation with fresh eyes and isn't afraid to rebuild campaigns from the ground up when data shows a better path forward. You'll have the autonomy to test, learn, fail fast, and optimize based on what actually drives pipeline and revenue—not just vanity metrics. Beyond ABM, you'll also own our complete paid media strategy and budget across Google Ads, LinkedIn Ads, and other channels. This includes both account-targeted campaigns and broader demand generation programs. We need someone who understands when to use precision ABM tactics and when to run traditional paid media to capture intent and drive pipeline. Campaign Strategy & Execution: Build and execute multi-channel ABM campaigns targeting our pre-qualified list of Enterprise and Mid-Market accounts, focusing on increasing awareness across buying centers and moving accounts through the funnel. Drive account engagement that enables our SDRs to book meetings with key stakeholders, open qualified opportunities, and build pipeline that converts to closed-won revenue Build one-to-many campaigns with industry-specific messaging and creative that resonates with buying committees across different verticals, addressing the uniquedriverrisk management challenges relevant to each Design and manage paid media campaigns (display, LinkedIn, Facebook, etc.) targeted to specific accounts and buying center personas Launch new campaign strategies from scratch when data indicates current approaches aren't delivering results Platform Management & Optimization: LeverageHubSpot’s ABM platformto identify buyer signals, prioritize high-intent accounts, and orchestrate the right message at the right time Monitor account engagement and buying signals to determine when accounts are ready to be passed to our outbound SDR team Continuously test, analyze, and optimize campaigns based on performance data—pivoting quickly when something isn't working Measurement & Reporting: Establish and track meaningful success metrics that demonstrate ABM's impact onoutbound meetings booked,pipeline, opportunities, and closed-won revenue (not just traditional MQLs) Tell the story of campaign performance to leadership in a way that clearly connects ABM activities to business outcomes Distinguish between vanity metrics and true indicators of success, focusing stakeholder reporting on what matters most Cross-Functional Collaboration: Partner with Sales to gather feedback on campaign messaging and ensure our content resonates with target audiences. Meet regularly to review the performance of meetings booked and opportunities opened, using these insights to refine campaigns and targeting Meet weekly with SDRs to identify hot accounts, ensure they're being actively worked, review the status of accounts in messaging cadences, and align campaign messaging with their outreach efforts Own all deals opened through ABM by tracking their status, identifying blockers, understanding why deals close as won or lost, and applying these learnings to continuously improve strategy Collaborate with internal teams including Content Marketing for campaign copy, Marketing Operations for reporting, and third-party design partners for ad creative Coordinate with our Event Manager to leverage upcoming event presence and attendee lists to better engage with ABM accounts through targeted pre-event, at-event, and post-event campaigns Communicate campaign strategy, progress, and results clearly across all levels of the organization Communicate campaign strategy, progress, and results clearly across all levels of the organization. Additional

Responsibilities:
Manage Google PPC campaigns to drive demand generation alongside ABM efforts Use AI tools strategically to streamline processes, analyze data more e