Performance Media Buyer

Performance Media Buyer Paid Social & Patient Acquisition | 83bar

**This is a remote, work-from-home position. What We Do

83bar manages patient education, navigation, and acquisition campaigns for leading healthcare, pharmaceutical, biotech, medical device, and wellness brands. We are seeking a detail-oriented, analytical, and results-driven Performance Media Buyer to support the execution, management, and optimization of paid digital campaigns across multiple platforms. This is a hands-on media buying role focused on campaign builds, launches, daily performance management, budget pacing, and continuous optimization. The ideal candidate understands paid media platforms, can quickly identify performance trends, troubleshoot issues, and execute improvements that drive efficient patient acquisition and qualified lead generation.

What You'll Do

As a Performance Media Buyer, you will work closely with our digital strategists, media buyers, creative teams, and internal operations teams to execute paid media campaigns aligned with established campaign strategies, performance goals, and client requirements. You will be responsible for building campaigns, managing day-to-day platform activity, monitoring performance, and proactively making optimizations to improve campaign efficiency and results. We are looking for someone who is comfortable working directly inside advertising platforms, managing multiple campaigns simultaneously, and taking ownership of execution quality and performance.

Key Responsibilities

Campaign Development & Execution Build, configure, launch, and manage paid digital advertising campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, Reddit, TikTok, and other assigned channels. Execute campaign strategies developed by the digital strategy team, including campaign objectives, audience targeting, placements, budgets, and creative testing. Configure campaign structures, ad sets, targeting, placements, bid strategies, naming conventions, and tracking parameters. Upload and organize approved ad creative, headlines, primary text, descriptions, and destination URLs. Perform pre-launch quality assurance (QA) to ensure campaigns are configured accurately and aligned with approved requirements. Verify destination URLs, UTM parameters, tracking events, audience selections, and campaign settings before launch. Maintain organized campaign structures and consistent platform naming and documentation standards. Campaign Optimization & Performance Management Monitor active campaigns daily to identify performance trends, delivery issues, inefficiencies, and optimization opportunities. Optimize audiences, placements, bids, budgets, creatives, and campaign configurations to improve results. Monitor key performance indicators, including CPM, CTR, CPC, CPL, Cost per Qualified Lead (CPSQL), conversion rates, and other assigned performance metrics. Identify underperforming ads, audiences, or placements and implement appropriate adjustments. Make informed budget adjustments within approved spending limits to improve performance and delivery. Identify opportunities to scale high-performing campaigns while maintaining efficiency and lead quality. Monitor campaign learning phases, delivery limitations, audience saturation, frequency, and creative fatigue. Execute A/B tests across creative variations, audiences, placements, and campaign configurations. Troubleshoot rejected ads, disapproved creative, limited delivery, tracking issues, and other platform-related challenges. Budget Management & Campaign Pacing Monitor daily and weekly campaign spending against approved budgets and performance targets. Ensure campaigns remain within established spending limits and pacing expectations. Identify campaigns that are overspending, underspending, or at risk of missing performance goals. Proactively flag unusual spending patterns, delivery inconsistencies, or significant performance changes. Make routine pacing adjustments within defined approval thresholds. Communicate budget or campaign delivery concerns to the assigned strategist before they affect overall campaign performance. Performance Monitoring & Reporting Review campaign performance using advertising platforms and internal reporting tools. Track key campaign metrics against established benchmarks and goals. Identify performance changes and provide concise, actionable observations to the strategy team. Monitor lead volume, qualified lead rates, and downstream performance indicators when available. Assist with gathering campaign performance data for weekly and biweekly reporting. Maintain accurate campaign change logs, testing results, and optimization notes. Escalate tracking discrepancies, inconsistent conversion data, or unusual reporting changes. Cross-Functional Collaboration Work closely with digital strategists to execute approved media plans and