Director of Marketing Strategy

Position Title: Director of Marketing Strategy & Operations
Department/Program: Marketing & Enrollment Mgmt 62200
# of Openings 1
Work Location: Hybrid On-Site/Remote
Campus Location: Arapahoe Campus
Reports to: Vice President, Enrollment Management & Marketing
FLSA Classification: Exempt/Salaried
FTE: 100% (40 hrs/week)
Compensation: $75,000-$85,000 annually DOE

Application deadline 9/30 or until filled

Job Summary
The Director of Marketing Strategy & Operations provides strategic and operational leadership for Naropa University's enrollment marketing, digital marketing, website strategy, marketing technology, analytics, vendor relationships, project management, and integrated communications planning.

The Director leads the Strategy, Operations & Communications functional area within Enrollment Management & Marketing and is responsible for ensuring that the University's marketing investments, campaigns, systems, and team capacity are aligned with institutional priorities and measurable enrollment outcomes.

Working closely with the Vice President of Enrollment Management & Marketing, the Director translates University enrollment goals into integrated marketing strategies, campaign plans, audience strategies, channel plans, and measurable objectives. The Director serves as a key connector among Marketing, Admissions, Financial Aid, Registrar, Academic Affairs, external agencies, technology partners, and other institutional stakeholders.

In close partnership with the Director of Brand & Editorial, the Director establishes the strategic brief, audience, objectives, channels, timelines, resources, and measures of success for major initiatives, while Brand & Editorial translates those priorities into compelling content and creative experiences.

The Director must be a strategic thinker and highly organized operator who is comfortable moving between enrollment strategy, analytics, digital marketing, technology, project management, vendor leadership, and cross-functional collaboration.

Job Duties & Responsibilities

Enrollment Marketing Strategy
• Develop and execute integrated marketing strategies that support University enrollment goals, academic program priorities, institutional reputation, and long-term enrollment sustainability.
• Translate enrollment objectives into actionable marketing plans, audience strategies, campaigns, channel recommendations, timelines, budgets, and measurable outcomes.
• Partner with Admissions, Financial Aid, Registrar, Academic Affairs, and other stakeholders to understand prospective student needs and identify opportunities to improve the enrollment journey.
• Develop strategic marketing briefs that establish objectives, target audiences, key messages, channels, deliverables, timelines, and measures of success.
• Support development and implementation of annual and multi-year Strategic Enrollment Marketing plans.
• Lead go-to-market planning for new academic programs, program changes, enrollment initiatives, and other institutional priorities.

Digital Marketing & Campaign Management
• Lead strategy for paid digital marketing, search, display, social advertising, email marketing, organic search, and other appropriate enrollment marketing channels.
• Manage external advertising agencies and digital marketing partners, establishing expectations, performance measures, reporting requirements, and accountability.
• Partner with Brand & Editorial to develop campaign messaging, creative assets, landing pages, content, and other campaign materials.
• Monitor campaign performance and make data-informed recommendations regarding audience, channel, creative, investment, and strategy.
• Identify opportunities for testing and experimentation and establish processes for learning from results and applying findings to future campaigns.
• Ensure marketing investments are aligned with enrollment priorities and produce measurable institutional value.
Website Strategy & Governance
• Provide strategic oversight of Naropa's website as a critical enrollment, marketing, communications, and institutional resource.
• Set website priorities based on prospective student needs, enrollment goals, analytics, SEO/AEO, accessibility, and institutional priorities.
• Provide strategic direction to the team member responsible for day-to-day website management and oversee key external web and technology partners.
• Partner with the Director of Brand & E