Program Manager, Marketing Communications

Job Description

The Program Manager, Marketing Communications & Enablement develops and delivers communication strategies, content, and enablement resources that support key marketing programs, campaigns, and business priorities across Mazda North American Operations. Serving as a strategic partner across Marketing, Retail Operations, and Strategy, this role translates initiatives into clear, actionable communications and tools that drive understanding, adoption, and execution among internal teams and dealers. The role is responsible for knowledge-sharing efforts, ensuring regional teams and dealers are informed, equipped, and prepared to successfully execute Mazda's marketing strategies. Key responsibilities include developing communication plans, presentations, playbooks, toolkits, webinars, training materials, and launch resources, while coordinating cross-functional stakeholders to ensure consistent messaging, organizational readiness, and successful program delivery.

30%) Content Strategy & Execution ~ Proactively plan, manage, and execute retail creative assets, ensuring alignment with business objectives and market trends. ~ Partner with Brand, Media, Retail Marketing, and Sales Planning teams to develop content and communication calendars that support events, campaign launches, and model-year transitions. ~ Lead the planning, creation, and execution of annual events and seasonal marketing assets in collaboration with agencies and internal teams. ~ Monitor creative budgets, ensuring resources are allocated efficiently to support high-quality asset development. Monitor and track campaign performance, analyze key metrics and conduct regular PDCA reviews with stakeholders and agencies to optimize future creative efforts.

~(25%) Marketing Communications & Stakeholder Engagement ~ Develop and execute communication strategies that support marketing programs, business priorities, platform enhancements, and organizational initiatives. ~ Translate complex concepts, data, and marketing initiatives into compelling narratives, visual presentations, and communication materials tailored to diverse audiences. ~ Create presentation assets and supporting materials for leadership meetings, dealer events, field communications, training sessions, workshops, and organizational forums. ~ Develop stakeholder engagement and change management plans to support successful implementation of key initiatives. ~ Support executive presentations and communications with key talking points and proper visual representation.

~(25%) Marketing Enablement & Resource Planning ~ Develop and manage learning and enablement strategies that support marketing programs, platforms, tools, and business initiatives. ~ Design and deliver training programs, webinars, workshops, playbooks, job aids, and other learning resources for field teams, dealers, and internal stakeholders. ~ Facilitate the sharing of best practices, case studies, performance insights, and marketing innovations across dealer, field, and global teams. ~ Manage knowledge repositories and learning resources to ensure information is current, accessible, and aligned with business priorities. ~ Monitor adoption, engagement, and learning effectiveness, recommending enhancements to improve stakeholder readiness and performance.

~(10%) Agency and Vendor Partnerships ~ Manage agency and vendor partners supporting Marketing communications, content development, and creative execution. ~ Oversee project scope, budgets, timelines, deliverables, and quality. ~ 10%) Continuous Improvement & Marketing Initiatives ~ Analyze stakeholder feedback, engagement, adoption, and content-performance information to improve Marketing communications and resources. ~ Support pilot programs, process improvements, and change readiness initiatives. ~ Develop recommendations that enhance marketing effectiveness, stakeholder engagement, and operational efficiencies.

~ Comply with all policies and standards

~ Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job

Work Experience ~5+ years Experience in marketing or related field required ~2+ years Experience with content development preferred ~2+ years Cross-functional project management experience required ~2+ years Automotive, OEM, dealer or agency experience preferred ~2+ years Experience developing communications, presentations, playbooks, toolkits, or other enablement resources required

Bachelor of Science (BS) Marketing Preferred Bachelor of Science (BS) Business Communications Preferred Bachelor of Science (BS) Business Administration/Management Preferred An equivalent mix of education, train