Marketing Associate

Job Description

Job Description

Overview

Opportunity: Marketing Associate, DMV 

The Marketing Associate for DMV will assist with coordination and managing the development, production, and implementation of all marketing tactics, strategies and related projects associated with the property’s revenue and marketing objectives.

This role supports a team of Marketing Directors and Marketing Managers in developing annual marketing plans to achieve both short and long-term revenue and marketing objectives while partnering closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies tailored to the hyper-competitive DMV market. Oversees coordination of all internal and external communications through digital presence, including but not limited to property websites, third-party channels, and social media while maintaining brand integrity. This position reports directly to the DMV Area Director of Marketing.

Your Growth Path

Marketing Manager - Marketing Director - Senior Director of Marketing 

Your Focus

Strategic Planning & Management:

• Collaborate with Marketing Directors to develop marketing strategies, plans, and budgets aligned with business priorities
• Manage cluster marketing strategies when applicable
• Aid repositioning efforts with Area Team, GM, and hotel executive team
• Monitor and evaluate campaign performance using relevant reporting tools
• Track and analyze marketing spend to ensure alignment with goals and maximize ROI

Marketing Execution:

• Support execution of marketing initiatives, creative briefs, and collateral production
• Assist hotel teams with marketing material production and distribution
• Plan and organize presentations and maintain editorial calendars
• Manage photo galleries, design templates, and hotel collateral per Marketing Directors' priorities

Content & Asset Management:

• Partner with social media agency to gather video and content
• Collaborate on hotel photoshoots, managing logistics and digital asset library
• Manage content distribution across various channels

Events & Partnerships:

• Assist in overseeing monthly events planning and onsite management
• Foster partnerships and communicate special offers
• Research innovative programming and packages

Public Relations:

• Support PR strategy development, maintaining editorial calendar and pitch angles
• Collaborate with PR agencies or manage PR messaging directly
• Gather timely information from on-property teams for PR needs
• Support Corporate DOSM with deadline-driven deliverables
• Lead on-property media and brand partnership tours, as needed
• Maintain organized records of all contracts and agreements

Your Background and Skills

• Associate or Bachelor's degree in Marketing, Advertising, or Hospitality/Travel preferred
• Minimum of one year's marketing or public relations experience
• Account Management or Internship experience at a digital marketing agency a plus
• Experience with major hotel systems (IHG, Marriott, Hyatt, Hilton) a plus
• Proficient in basic graphic design software such as Canva
• Strong Excel and PowerPoint skills for reporting and analytics
• Proficient in social media and content creation
• Excellence in written and verbal communication
• Strong organizational and planning abilities
• Detail-oriented with project management skills
• Creative and passionate about branding, marketing, and events
• Strong interpersonal skills with ability to work both independently and in teams
• Understanding of hospitality/travel industry and marketing solutions preferred