21GRAMS- Head of Content Studio

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

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Head of Creative Studio & AI-Enabled Content Systems

21GRAMS, Real Chemistry’s advertising agency, has done a lot in its first 5+ years. Known for our creativity, 21GRAMS has been ranked a top 5 most creative health agency in the world by Cannes Lions (with 100% regulated, real client work). We aren’t creative-led, account-led or led by any specific department. It takes a team to do ambitious things, and our ambition is to help people connect with healthcare – by making advertising less of an interruption and more worth people’s time because it actually gets them. As an agency with the full capabilities of Real Chemistry at our fingertips, we’ve got endless potential.

Position Overview:

ROOM42, Real Chemistry’s in-house production company, is seeking a Head of Content Studio to lead and develop the creative team while building a more modern, AI-, automation-, and DCO-enabled creative delivery process for healthcare advertising clients. This is a senior creative leadership role focused on creative quality, team structure, scalable ways of working, and practical innovation in how creative work is made, adapted, versioned, reviewed, optimized, and improved. The role partners closely with 21GRAMS and the broader Real Chemistry network across embedded agency delivery, direct-to-client assignments, and collaboration with media or other cross-functional teams. You will manage designers, copywriters, and a Creative Director responsible for day-to-day creative direction, while partnering with delivery management leads who own project plans, resourcing, budgets, timelines, and final delivery execution. You will help the studio move from manual, fragmented creative production toward a clearer, smarter, more system-enabled model that supports modular creative, dynamic content, audience
- and channel-specific versioning, and DCO technology without compromising craft, accuracy, or healthcare compliance. You are dedicated to living our mantra: ‘Be hard on the work, but be good to each other’.

Key Responsibilities

Creative Team Leadership: Lead, manage, and develop the studio’s creative team, including designers, copywriters, and a Creative Director responsible for day-to-day creative direction and quality.

AI-, Automation-, and DCO-Enabled Creative Process: Own the implementation and adoption of AI-, automation-, and DCO-enabled creative workflows, moving the studio from ad hoc experimentation to repeatable processes for briefing, concepting, modular asset creation, adaptation, versioning, dynamic content assembly, review, optimization, and quality control. Define the creative use cases, guardrails, templates, prompt libraries, QA steps, playbooks, examples, training, and review rituals needed to make AI and DCO technology useful in regulated healthcare work while helping designers, copywriters, and Creative Directors improve speed, consistency, reuse, personalization readiness, and quality without reducing creative judgment, accountability, craft, accuracy, compliance, or brand integrity.

Creative Quality and Craft Standards: Establish clear creative standards, review practices, templates, prompts, and quality controls that help the team produce stronger work with greater consistency, speed, and precision.

Studio Operating Model: Work with ops lead to optimize the creative operating model for the content studio, defining roles, rituals, intake expectations, review points, creative decision-making, and the handoffs between creative teams and delivery management leads.

Healthcare Advertising Expertise: Ensure the studio’s creative process supports regulated healthcare work, including precision, consistency, clai