Senior Manager, Sales Enablement BH

About Rethink First

Rethink First is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.

We're on a mission to make behavioral health more effective, equitable, and human—and we’re looking for a creative visionary to help lead that charge.

About the Role:
The Senior Manager, Sales Enablement BH is responsible for leading high-priority enablement initiatives that support pipeline development, customer engagement, and cross-functional execution. This role partners closely with Sales, Customer Success, Marketing, and senior leadership to develop scalable programs, strengthen mid-funnel progression, support strategic opportunities, and improve team readiness across key business lines.

Responsibilities

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions.
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts.
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum.
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities.
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities.
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency.
• Perform other duties as assigned in support of organizational priorities.
• Leverage HighSpot to organize sales content, build and maintain playbooks, support seller readiness and onboarding, and measure content usage and enablement effectiveness.
• Use of AI-powered tools to improve the efficiency and quality of enablement programs.

Qualifications:

• Bachelor’s degree in business, marketing, communications, education, or a related field, or equivalent combination of education and experience.
• Seven or more years of relevant experience in enablement, sales support, customer success, marketing, business operations, or another related go-to-market function.
• Demonstrated experience leading complex, cross-functional initiatives from planning through execution.
• Strong written and verbal communication skills with the ability to develop polished, audience-appropriate materials.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to build relationships, influence across functions, and drive alignment in support of business goals.
• Experience working with HighSpot (or similar: Seismic, Mindtickle, Showpad, Allego) to organize sales content, build and maintain playbooks, support seller readiness and onboarding, and measure content usage and enablement effectiveness.
• Experience working with AI-powered tools to improve the efficiency and quality of enablement programs.

Knowledge, Skills, and Abilities:

• Strategic thinking paired with strong execution discipline.
• Ability to analyze needs, develop practical solutions, and implement with follow-through.
• Strong project and stakeholder management skills.
• Ability to coach, motivate, and develop team members.
• Commitment to collaboration, accountability, and continuous improvement.

Benefits:

• Generous health, dental, & vision benefits package
• Flexible paid time off
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and p