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Advertising and Marketing Project Manager at Planet Fitness RMN
1 week ago
Are you a proactive leader who loves building and fostering relationships? Do you enjoy communicating with stakeholders to gain insight and find innovative ways to develop solutions? Do you think of yourself as super organized and an amazing multi-tasker? Rockbot is seeking an Advertising and Marketing Project Manager to join our team at Planet Fitness' corporate office. If this sounds like you, let's chat
The Advertising and Marketing Project Manager will support Planet Fitness on location. You will nurture this client relationship and oversee the rollout of various media marketing and advertising campaigns across TV and Digital Signage placements. You will serve as the Planet Fitness team's primary point of contact to ensure satisfaction, growth, and success of their marketing and advertising campaigns.
The Rockbot team helps businesses, brands, and places succeed by empowering them to deliver better customer experiences and build stronger connections through media in real-world spaces. We are technologists, music lovers, and content creators all focused on producing the most amazing customer experience possible - and we're having a great time doing it
You Will:
- Program manage TV and Digital Signage marketing and advertising campaigns, as well as product, advertising, and/or program details.
- Liaise with sales management and operations throughout the Planet Fitness team as well as our Rockbot internal production team to ensure successful programs and campaigns with many moving parts.
- Collaborate with the client to develop strategic plans for TV and Digital Signage marketing and advertising campaigns that align with Planet Fitness's business objectives.
- Work closely with cross-functional teams, including creative, technical, and account management, to ensure all aspects of the campaign are aligned and executed smoothly.
- Facilitate communication and collaboration between internal teams and external stakeholders.
- Continuously monitor campaign performance using various analytics tools and platforms.
- Provide regular performance reports to clients, highlighting key metrics and insights.
- Recommend and implement optimizations to improve campaign effectiveness and ROI.
- Create and manage detailed project plans, timelines, and campaign budget allocations to ensure timely delivery of campaigns.
- Analyze campaign performance data to discover key insights, develop new strategies, and offer new areas of opportunity via regular business reviews.
- Chart, support, and measure account expansion and performance.
- Be on-site at Planet Fitness' corporate office, several days per week.
- Developed enterprise client partnerships for major brands.
- Awesome project/program management & planning skills: set priorities, take direction, and handle multiple tasks & deadlines.
- Consistently overachieved in product adoption.
- Experience analyzing large data sets to uncover key campaign performance insights and developing new strategies to maximize performance.
- Exceptional communication skills, both verbal and written (copywriting), attention to detail, organization, and planning.
- Excellent presentation and deck building skills - good eye for detail and visuals.
- Team player mentality and passion.
- Good judgment with the ability to interact decisively and diplomatically.
- The desire to work successfully within a fast-paced and competitive environment.
- Creative and flexible thinking, an open mind, and good problem-solving skills.
- Located in [Location of Planet Fitness Corporate Office] or open to relocate from anywhere in the U.S.
Compensation: Rockbot takes a market-based approach to pay, and pay may vary depending on your location in the U.S. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
The compensation band for this role is $100-$120K, plus equity, and benefits for all team members.
Our Values:
- Drive: We pursue our mission with relentless tenacity, passion, and optimism and inspire those around us to do the same. We love the journey and are on offense all the time. Yesterday was good enough for yesterday, but today we have to do even better.
- Accountability: We take ownership of our promises, responsibilities, behaviors, and products, and we expect the same of others. Standing behind our mistakes, communicating honestly, and making things right creates trust and strong relationships.
- Curiosity: We are hungry to learn and continually deepen our knowledge, skills, and understandings. We have a growth mindset and are intellectually curious. We challenge our beliefs and seek feedback and insights from others. The "Why" and "How" always matters.
- Empathy: We embrace that no two people or businesses are the same. We strive to understand others as deeply as possible and feel their pains and passions.
- Ingenuity: We work hard but we think smart. We bring creativity, technology, and practicality together to solve tough challenges.
- Integrity: We say what we mean, and do what we say, simply, clearly, honestly.
