Director of Performance and Growth Marketing

4 days ago

Lehi, Utah, United States Chatbooks Full time
About Chatbooks

At Chatbooks, we think photos deserve to be seen, not trapped on your phone- which is why we created our user-friendly photo book app Users make the memories and we make the photo books. By focusing on four core values-beyond easy, super affordable, great quality, and amazing service-we continue to keep Chatbookers everywhere excited about printing their everyday magic.

Learn more about our impact here.

About The Team

We have a high-performing ALL-STAR culture and team and are headquartered in Lehi, UT. We offer a competitive compensation package including salary, bonus, health benefits, unlimited PTO, and lots of flexibility.

The "Big Why" driving the company's mission is to strengthen families, so Chatbooks co-founders Nate and Vanessa Quigley have deliberately created a company culture that's supportive of employees' whole lives. Their goal is that everyone on the team can put this mission into practice in their own lives, whether that's flexibility to go to a child's dance recital and hit up the gym during lunch, or time off to recharge and travel the world.

Some recognitions we've received include: 2022 and 2023 Top Workplaces USA, 2022 Fortune Best Medium Workplaces, 2022 Best Workplaces for Millennials Award, 2022 Best Workplaces in Technology-just to name a few.

Chatbooks strives to be an employer-of-choice for women and parents by offering flexible working options, welcoming kids in the office, and strongly supporting women in leadership roles. Women currently make up 56% of the company's leadership positions.

At Chatbooks, we have put incredible focus into building a team of high-performing "All-Stars." All-Stars have 6 characteristics: Grown-Up (you manage yourself and your time & handle disagreements without drama), Ship (you get things out the door efficiently, and manage shifting priorities), Amazing (your work is simply AMAZING), Optimistic (you share solutions instead of problems), and Kind (you're consistently kind to teammates and partners), Hungry (you feel the urgency to make progress and execute relentlessly) . If this sounds like you, we'd love to talk

We are very interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.

We are open for employment in the following states: Alaska, Arizona, California, Florida, Idaho, Illinois, Minnesota, Missouri, North Carolina, New Jersey, Nevada, New York, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Washington.

About the role

Chatbooks is looking for a strategic, data-driven, and hands-on Director of Acquisition Marketing to lead new customer growth through paid media, SEO, and multi-channel acquisition strategies. This role will own performance and growth marketing while collaborating closely with Analytics and Finance, Lifecycle, Content & Community, Operations, Product, Development and all other teams across Chatbooks to ensure a holistic approach to customer acquisition.

In addition to optimizing core paid channels, this leader will be responsible for expanding reach through new channels, including digital video, YouTube, brand partnerships, affiliates, influencer strategy, and CTV, to improve brand investment and lower-funnel efficiency. They will also own SEO strategy, ensuring technical excellence, testing, and alignment with content efforts to drive organic growth.

A key member of the Marketing Leadership Team, this role will lead a high-performing team, drive conversion rate optimization (CRO) in partnership with Product, and refine attribution methodologies to enhance media mix modeling, budget allocation, and overall growth strategy.

The Director will also own and present weekly acquisition business reviews to executive leadership and the CEO, ensuring transparency and data-driven decision-making.

What you'll do

New Customer Acquisition Strategy & Leadership
  • Develop and execute a comprehensive, multi-channel acquisition strategy, with a primary focus on paid media while ensuring strong collaboration with lifecycle, content, community within Marketing, and key partners and stakeholders across Chatbooks, including Finance, Analytics, Product, Development, and Operations.
  • Expand new acquisition channels, including establishing and growing brand partnerships, affiliates, influencers, digital video, YouTube, other experimental channels, and CTV, to drive brand reach and long-term efficiency of lower-funnel paid channels.
  • Partner with CMO, Creative, and Content to deliver highly effective channel and audience-specific assets across all mediums.
  • Own SEO strategy and execution, including technical SEO improvements, testing methodologies, and organic search growth.
  • Partner with the Content & Community team to align organic and paid acquisition strategies, ensuring SEO-driven content enhances overall growth.
  • Own channel diversification strategy, testing and scaling new platforms while ensuring proper attribution and measurement.
  • Partner with Lifecycle Marketing to align paid and owned channels for a seamless full-funnel customer journey.
Growth & Innovation in Paid & Organic Acquisition
  • Own the strategy, execution, and optimization of all paid channels, including Meta, Google, TikTok, programmatic, affiliates, YouTube, and CTV.
  • Lead SEO growth initiatives, ensuring technical SEO health, keyword strategy, site structure, and optimization efforts support acquisition goals.
  • Drive testing strategies and measurement frameworks to efficiently scale new and existing channels, with clear reporting of business cases, key learnings, and recommendations.
  • Ensure that paid media insights directly support brand, lifecycle, and product teams in optimizing their acquisition strategies.
  • Oversee creative and messaging experimentation, working with the creative team to develop, iterate, and test ad formats for optimal performance.
Advanced Attribution & Media Mix Optimization
  • Refine attribution methodologies to improve media mix modeling, budgeting, and investment strategies.
  • Partner with Finance & Analytics to develop robust incrementality testing frameworks that inform where and how to scale.
  • Implement cross-channel measurement strategies to maximize efficiency and scale within paid and organic acquisition.
Conversion Rate Optimization & Experimentation
  • Lead CRO efforts in partnership with Product, optimizing landing pages, checkout flows, and onboarding experiences to improve conversion rates.
  • Guide a data-driven testing roadmap that improves performance across web and mobile.
  • Collaborate cross-functionally to implement rapid experimentation frameworks, ensuring continuous funnel improvement.
Team Leadership & Coaching
  • Lead and mentor a high-performing team of acquisition marketers, providing coaching, professional development, and strategic guidance.
  • Foster a culture of curiosity, innovation, and accountability, ensuring that the team is constantly testing, learning, and optimizing.
  • Ensure the team is aligned with company-wide priorities, providing clear direction and focus.
  • Serve as a key leader on the Marketing Leadership Team, influencing overall marketing strategy, team structure, and growth plans.
  • Serve as a leader on the Chatbooks Leadership Team, influencing corporate strategy and direction.
  • Actively collaborate with cross-functional leaders across the company, including Product, Finance, Analytics, Development, Operations, and Brand to drive company-wide growth objectives.
Analytics, Reporting, and Leadership Visibility
  • Lead weekly acquisition business reviews, presenting insights and recommendations to executive leadership and the CEO.
  • Synthesize complex data into clear, concise, and actionable presentations that drive strategic decisions.
  • Continuously refine reporting frameworks, ensuring acquisition performance is measurable, transparent, and aligned with business objectives.
What you'll bring
  • 8+ years of experience in acquisition marketing, with deep expertise in paid media and SEO.
  • Proven track record in channel diversification, including digital video, YouTube, CTV, affiliates, partnerships, and influencer marketing.
  • Demonstrated leadership experience in managing high-performing teams in a fast-paced, ever-changing growth environment
  • Strong foundation in attribution modeling, incrementality testing, and media mix optimization.
  • Deep knowledge of paid platforms (Meta, Google, TikTok, YouTube, programmatic, CTV, affiliates, etc.) and the ability to strategically guide execution while leading high-level growth initiatives.
  • Experience leading SEO strategy, including technical SEO, testing frameworks, and content optimization.
  • Experience working cross-functionally with Lifecycle, Content, Community, and Product teams to create a cohesive acquisition strategy.
  • Ability to thrive and deal well with ambiguity in a fast-paced, dynamic environment.
  • Hands-on experience in Conversion Rate Optimization (CRO), including A/B testing and full-funnel optimization.
  • Strong analytical and financial acumen, with the ability to present data-backed insights to executives and drive business decisions.
  • Experience with MMPs (Kochava preferred), ASO tools, and mobile acquisition best practices.
  • Excellent communication and leadership skills, with experience managing and mentoring high-performing teams.
  • Experience with subscription-based products is a major plus.
What you'll accomplish within the first 90 days
  • Develop a comprehensive acquisition strategy, outlining paid media expansion opportunities, new channel tests, and media mix improvements.
  • Build a testing roadmap for digital video, YouTube, and CTV, presenting clear goals and success metrics to leadership.
  • Partner with Product & CRO teams to identify key funnel optimizations and run first tests on landing page performance.
  • Implement a refined attribution methodology, working with Analytics to improve measurement and reporting.
  • Establish and refine weekly reporting structures, ensuring executive leadership has a clear view of acquisition performance.
Why you'll love working at Chatbooks
  • 100% coverage for medical for you and your family, and 100% coverage for employee dental, and vision, group life and long-term disability insurance. (Yes, you read that right - we cover it all)
  • Unlimited, free therapy sessions from the comfort of your home
  • 4-12 weeks paid Parental Leave
  • Paid Holidays
  • A good work/life balance is encouraged We've implemented Mandatory Time Off with a recommendation to take 1 week off every season
  • Company-wide winter break to relax with your family
  • 401k plan with employer match of up to 4%
  • We are a remote first company headquartered in Lehi, Utah
  • Company sponsored WFH Setup
  • Impending work week Sunday night dread? Nope, that's not a thing here
We are committed to providing an inclusive work environment-where we welcome, celebrate, and honor varying backgrounds, beliefs, and perspectives-because it makes our business better.

We fully embrace diversity, equality, and inclusion as guiding principles as we build our company and grow our team. We are passionate about creating an amazing workplace where you can be yourself and bring your best self to work.

Our commitment includes equal employment opportunities regardless of race, color, religion, ancestry, national origin, sexual orientation, age, gender, gender identity, disability, parental or pregnancy status, marital status, or veteran status.

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