Lead Marketing Specialist

6 days ago

New York, New York, United States Marsh McLennan Full time
Company:
MMC Corporate

Description:

We are seeking a talented individual to join our Marketing & Communications team at MMC. The role will be based in New York City. This is a hybrid role that includes the requirement of working at least three days a week in the office.

What can you expect?

The US Lead Marketing Specialist is a key leadership role within the Marsh US Marketing & Communications function - tasked with aligning resources and driving client/prospect engagement in line with US business objectives and strategies.

The individual in this role will function as a partner to the business leaders, offering guidance and proactive leadership to leverage marketing & communications to achieve business goals. This role is responsible for developing marketing & communication strategies and plans that support our business objectives. This individual will also be expected to function as a leader and role model for all marketers in the US and Canada - assuming direct people management responsibilities and driving the team's change management agenda.

This person will be responsible for planning, executing, measuring, and optimizing always-on, data-informed marketing & communications campaigns - translating business objectives into relevant audience journeys leading to impactful engagement, prospect identification, and lead generation.

Reporting directly to the US & Canada Head of Marketing & Communications, this marketer will build strong consultative and advisor relationships across assigned business teams. This person will be a cross-functional leader who collaborates with multiple global marketing centers of excellence. And this individual will be a Player/Coach - exercising strategic and conceptual leadership, while also taking a hands-on approach to marketing & communications activation.

This is an excellent opportunity for a strong marketing leader to drive change in a growing organization, generate business impact, and grow & develop within Marsh McLennan's global marketing & communications organization.

We will count on you to:
  • Develop integrated, audience-driven marketing & communications strategies and plans that support business objectives and drive growth in key Marsh business units.
  • Manage the cross-functional development, activation, measurement, and optimization of always-on, data-driven, multi-channel campaigns.
  • Optimize target engagement through audience and journey mapping.
  • Lead the development of compelling audience- and narrative-driven content strategies.
  • Manage the development of marketing automation strategies and email nurture journeys that drive prospect identification and lead generation.
  • Oversee in-person event strategies, agenda development, messaging, and branding.
  • Monitor key performance indicators to optimize marketing effectiveness with a focus on account-driven engagement, lead generation, and revenue.
  • Leverage client insights and behavioral data to inform strategy and campaign development. Provide advice, counsel, and hands-on support to business unit partners and senior executives and proactively lead the marketing agenda.
  • Lead strategy evolution and change management with cross-functional stakeholders to support wider marketing initiatives and advance/develop the global marketing function. Manage a team of Marketing Managers and foster a culture of continuous learning & collaboration.
  • Ensure our marketing communicates a consistent brand voice and standards for Marsh & Marsh McLennan.
What you need to have:
  • Bachelor's degree with a major in Marketing, Communications or Business Administration
  • 10 years of relevant, complex B2B marketing and communications experience (within insurance, professional services or financial services is highly desirable)
  • Five + years in a managerial/team leader role
What makes you stand out:
  • Experience working in a large, complex, and matrixed environment, working with a wide variety of stakeholders to develop and execute marketing & communications strategies, campaigns, and tactics.
  • The capability and drive to think strategically, speak positively, and move quickly.
  • Proven ability to serve as a trusted and influential advisor, counselor, and partner to senior executives, and to cultivate meaningful relationships with senior leaders and individuals of influence.
  • Strong grounding in audience insights
  • Experience in the utilization of marketing automation to drive always-on audience engagement
  • Deep experience in data analysis and interpretation for strategic decision-making.
Why Join Our Team?
  • Gain exposure to key stakeholders and make strong business connections.
  • Opportunity for long-term growth within a dynamic and growing business unit.
  • Make an immediate impact to a dynamic organization.
  • Exceptional benefits, great time off, and additional perks that come with working at MMC.
Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit , or follow on LinkedIn and X.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.

The applicable base salary range for this role is $89,200 to $178,400.

The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.

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