VP of Sales and Marketing

JOB DESCRIPTION

Job Title: VP of Sales and Marketing

Reports to: COO

• Job Type:
  • Full-time
  • Exempt
• Location:
  • Allegan, MI

Company Profile:

The RCI Adventure Products (RCI) team is wholeheartedly focused on bringing fun to the world by creating profitable adventure entertainment attractions for business owners across the globe. RCI is dedicated to hardworking and career-oriented individuals who are as passionate about their work as they are about their lives. Our success is centered around a fun company culture, excelling in execution and being energized to make a difference. We are a place where every employee can make a difference - and it all starts with you

Job Summary:

The VP of Sales & Marketing will oversee all sales and marketing efforts, ensuring alignment with the company's strategic objectives. This role involves managing and leading both domestic and international sales teams, working closely with product development and customer service to enhance brand awareness, customer satisfaction, and revenue growth. The ideal candidate will be responsible for defining and executing the strategic sales plan, driving performance, and building long-lasting client relationships. The VP will also guide marketing initiatives, leveraging data analytics to drive successful campaigns and increase market share.

Job Responsibilities:

• Develop and execute comprehensive sales and marketing strategies to meet revenue and growth targets.
• Lead, mentor, and motivate sales teams across a worldwide market, ensuring effective execution of sales goals.
• Collaborate with senior leadership to evaluate new market opportunities and drive business development initiatives.
• Oversee the creation and implementation of marketing campaigns that enhance brand positioning and customer engagement.
• Build and maintain strong, long-lasting customer relationships through strategic partnerships and a deep understanding of client needs.
• Monitor industry trends and competitor activities, adjusting strategies to maintain competitive advantage.
• Coordinate with product development and engineering teams to ensure customer requirements are met in a timely manner.
• Manage sales forecasting, budgeting, and reporting, ensuring accurate tracking of goals and performance metrics.
• Represent the company at key industry events, trade shows, and conferences to drive business growth and brand visibility.
• Provide regular performance updates and strategic recommendations to the executive team, adjusting plans based on market conditions.

This description reflects management's assignment of essential functions, it does not prescribe or restrict the tasks that may be assigned.

Knowledge/Experience Requirements:

• Bachelor's degree in Sales, Marketing, Business Administration, or a related field (MBA preferred).
• 7-10 years of sales management experience, with at least 5 years in a senior leadership role.
• Proven track record of driving growth and achieving sales targets in a B2B environment
• Strong leadership skills, with experience managing large, cross-functional sales and marketing teams.
• Expertise in developing and executing comprehensive marketing campaigns, including digital, content, and brand marketing.
• In-depth knowledge of CRM systems, sales pipeline management, and marketing analytics.
• Exceptional communication skills, both written and verbal, with experience in public speaking and presenting to high-level stakeholders.
• Ability to think strategically while executing tactically in a fast-paced environment.
• Proficient in MS Office Suite (Word, Excel, PowerPoint), with strong data analysis skills.
• Highly organized, with a focus on meeting deadlines and managing multiple priorities.
• Willingness to travel 25-40% domestically and internationally.

RCI Perks

• Paid Time Off is awarded the day you begin with RCI and increases along with your tenure in the company
• Ten paid holidays
• Medical
• Dental
• Vision
• Life Insurance
• Short Term Disability
• Long Term Disability
• Accident, Critical Illness, and Hospital Confinement
• Flexible Spending Accounts (FSA)
• Health Saving Account (HSA)
• A 401 (k) / Roth plan with company match

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to prolonged periods of sitting at a desk and working at a computer. The employee is occasionally required to stand and walk; reach with hands and arms; lift and/or move up to 10 pounds. Must be able to communicate verbally with co-workers and other individuals; be able to hear well; see clearly and up close. Must be able to access and navigate each department at the organization's facilities.

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