Sr Creative Writer

Sr. Creative Copywriter– We offer a competitive benefits packageThe Company: GIA is the world’s foremost authority in gemology. GIA is a global organization with headquarters located in Carlsbad, CA. GIA in Carlsbad boasts a 17-acre ocean view campus that accommodates approximately 800 of its 3,400 total employees worldwide. It offers many competitive health and commuter benefits that promote the well-being of its employees as well as that of the environment.The Location: This position is located in Carlsbad, California at our corporate headquarters.What to expect:We offer competitive medical, dental, vision and matching 401-K plansPaid vacation, sick and holidays, tuition assistance, commuter benefitsThe Environment:On-site cafe - affordable custom breakfast and lunch meals and Starbucks drinksEconomic friendly services - electric vehicle charging stations on-siteErgonomic assessments offered on-site and virtuallyJob Overview:The Sr. Copywriter will wield words, wisdom and wit to tell compelling brand and product stories across multiple media. As a GIA storyteller on the creative team, you will set the brand tone and will lead as the center of excellence for creativity and precision, effectively translating marketing and business strategies into creative concepts, stories, and ideas.ESSENTIAL DUTIES AND RESPONSIBILITIESCreate· Develop concepts and copy for a range of marketing needs including ad campaigns, brochures and digital advertising, video scripts, social content, product USPs, and experiential activations· Interpret creative briefs and technical information to develop and produce creative, persuasive concepts through execution· Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action· Comfortably vary voice, style, and other characteristics demanded by the business unit, channel or target audience· Collaborate deeply with designers, production and project managers, as well as social media, developers, brand managers; proactively respond to feedback in person and in writing; follow up with creative and account teams throughout the project· Partner with media vendors, photographers, filmmakers, designers, and/or web developers to come up with ideas and concepts that are media agnostic and on brand/strategy· Work under minimal direction with project teams or other internal customers to complete work· Proof read all marketing communicationLead· Educate and mentor other writers on outstanding creative copy writing approach and content development tactics· Be a source of inspiration, positivity and creativity to others· Lead example and by requiring people’s best thinking, extending challenges, debating decisions, and holding people accountable· Oversee and lead copy for projects in production, working with the team to verbalize ideas, iron out concepts, solve creative issues through words, and nail the copy· Advise marketing and business leaders on best use of messaging and tactical storytelling aligning with campaign business objectives and value propositions· Maintain up-to-date knowledge of communication and industry trends· Educate team on outstanding copywriting approach and content development tacticsBe Rigorously Accurate· Stay updated on appropriate style guidelines and brand voice for consistency in messaging· Adhere to our brand style guidelines; ensure accurate trademark usage, grammar, punctuation, etc.; uphold a consistent approach across all marketing materials· Rigorously review, proof and edit work to deliver the highest-quality deliverables of the copy team to make informed enhancements where necessary· Other duties as assignedTECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)· A strong portfolio showcasing your conceptual thinking and work across multiple formats (digital, video, social, etc.) is required.· A keen eye for detail and appreciation of great design· A high regard for quality and attention to detail· Experience with SEO concepts and social media marketing· Proofreading experience and familiarity with standard style guides a plus· You can craft amazing copy out of thin air, based on briefs, and from drafts written by others.· An ability to adapt quickly and compromise with others without compromising our voice and integrity.· Ability to work independently as well as collaboratively in a team environment.· Ability to clearly communicate concepts through mocks and decks when pitching work to stakeholders and directors.· Ability to work under pressure of tight deadlines and changing priorities.EDUCATION AND EXPERIENCE· Bachelor’s degree or equivalent experience in communication, marketing or writing· 5+ years of professional copywriting experience in advertising and marketing campaignsPHYSICAL REQUIREMENTS / WORK ENVIRONMENT· Work is performed in a designated professional office workstation and environment.· Extensive use of office equipment to include computer, calculator, copier, fax, and other business related machines and software.Pay range: $78-108K.