Executive Director, Global Marketing

21 hours ago

New York, United States ETS Full time

About ETS:ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide. Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly million tests annually. Join us in our journey of measuring progress to power human progress worldwide. ETS is a global leader in educational assessment and research, committed to advancing quality and equity in education for learners worldwide. We believe in the power of data, innovation, and purpose-driven leadership to transform educational outcomes and open doors for all. We’re seeking a visionary Global Head of Marketing to lead the end-to-end marketing strategy for the GRE brand. This is a high-impact leadership role that blends strategic thinking, digital innovation, and global collaboration to drive brand preference, revenue growth, and mission impact. As AVP, you’ll sit on the GRE leadership team and partner with cross-functional leaders in Communications, Customer Insights, Product Innovation, Sales, Finance, and regional P&L owners to shape the future of GRE’s global presence. What you'll Lead: Global Marketing Strategy: Own and execute a comprehensive marketing agenda across B2C and B2B segments, including brand, product, pricing, packaging, and lifecycle marketing. Integrated Campaigns: Drive performance across digital channels—search, email, social, content, events, PR, and partnerships. Customer-Centric Innovation: Use insights and analytics to identify target audiences, analyze trends, and develop data-driven strategies that resonate globally. Marketing Automation & MarTech: Lead digital transformation efforts to enhance lead generation, conversion, and retention. Performance Optimization: Establish KPIs, monitor campaign effectiveness, and iterate to maximize ROI and customer lifetime value. Team Leadership: Build and mentor a high-performing team across integrated marketing, events, and creative strategy. Cross-Functional Collaboration: Align marketing efforts with business objectives across functions and geographies. Brand Stewardship: Define and amplify GRE’s unique value proposition in alignment with ETS’s mission and values.

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