Associate Brand Manager

1 week ago

Frisco, United States Keurig Dr Pepper Full time

Job Overview:At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than iconic brands that consumers know and love, we are one of the largest food and beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories.We are looking for an Associate Brand Manager to help lead our marketing efforts on iconic brands such as Dr Pepper, Canada Dry, Snapple, Bai, Mott's, CORE Hydration, among others. You will have the opportunity to work on brands that are loved by millions of consumers, and your strategic thought leadership and ability to work with diverse teams to develop and execute marketing plans will help these brands expand their leadership positions.This role is based at the KDP headquarters in Frisco, Texas. Relocation to Greater Dallas, TX area is required with 10%-15% travel.What Youll Do:Our Associate Brand Managers are future general managers and marketing leaders, serving as individual contributors who are responsible for balancing present performance with a future growth mindset. The person in this role will have a challenger mindset, a bias for action, and a passion for bringing new ideas to life. In this role, you will:Learn to place the consumer at the heart of strategy and leverage insights, data, and sound business judgement to build tactical plans that support growth prioritiesBuild upon your passion for data and analytics to provide timely business diagnostics, measure progress against growth goals, and provide actionable recommendations and optimizationsLead initiatives and marketing programs you help design by partnering with A-list agencies and top notch cross functional talentPartner with communications and insights teams to inform, build, execute and measure world class integrated marketing communicationsBe the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise Actively manage significant investment budgets with a voice in how resources are allocated to achieve growth objectivesRequirements:What Youll Need to Succeed:We are looking for leaders who have the drive and desire to make a big impact, who are motivated by results, who thrive at working with diverse teams to tackle big challenges, and who have a true passion for marketing.Bachelors Degree required; MBA is preferredAt least 3 years of brand marketing or brand management experience. CPG/Beverage experience from a Fortune CPG company preferred.A general manager mindset where you exhibit data influenced decision making and measuremenExceptional team leader with a commanding presence and an ability to influence across functions, leadership levels and customer teamsProven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific directionExpertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environmentProficient at flexing between strategic planning and tactical planning

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