dining operations marketing specialist

7 days ago

united states University of Washington Full time

POSITION PURPOSE

The Dining Operations Marketing Specialist serves as a contributing member of the UW Dining team through collaboration with HFS team members. This position is responsible for the development and execution of UW Dining marketing, promotional and event plans, marketing and merchandising projects, and collaboration on digital and printed signage (communications).

Thank you for considering Housing & Food Services at the University of Washington, Seattle.

Housing & Food Services (HFS) provides on-campus housing to over 10,000 student residents and operates over 30 dining and café locations that serve the entire campus community. To successfully accomplish this, we employ over 1,200 students, classified and professional staff members who work throughout HFS, providing residential and dining services to the campus. As reflected in our mission statement—working together to enhance student life—teamwork and service to our students and customers are at the heart of our business.

At the University of Washington, diversity is integral to excellence. We value and honor diverse experiences and perspectives, strive to create welcoming and respectful learning environments, and promote access, opportunity, and justice for all. In Housing & Food Services, our DEI statement reads:

HFS will become an organization that prioritizes inclusive workplace communities, centered on belonging and opportunity for all staff. All HFS staff must accept responsibility to identify and interrupt biases, privilege, barriers, and power dynamics. We challenge ourselves to engage in open dialogue, active listening, and empathic learning.

Should you wish to learn more about our commitment to diversity, equity, and inclusion at UW Housing & Food Services, please reference this link .

RESPONSIBILITIES
Marketing (60%):

• Act as primary marketing liaison between UW Dining and HFS Communications and Marketing (ComMar).

• Establish strong partnership with HFS Communications and Marketing (ComMar) team members to develop in-unit communications and branded content, and to initiate and implement new marketing projects.

• Develop and execute annual food event calendars for the Residential Dining Halls and other
• Dining locations.

• Lead and execute all In-Unit Dining events: vendor partnerships, samplings/demos, set up, rentals, merchandising, etc.

• Develop tools to ensure consistency in communication across all Dining locations to display accurate pricing, nutritional information and identify allergens.

• Conduct regular marketing meetings with unit managers to review and align upcoming plans and events.

• Serve as a subject matter expert for unit managers ensuring necessary training and support are provided to support all promotions, events, and marketing initiatives.

• Provide guidance and identify additional marketing opportunities that could support dining initiatives.

• Ensure work is in alignment with established Department and University vision and values, and policies for messaging, communications, information design, graphics, and photography.
Proactively problem-solve unique issues as they arise and engage teams in solutions.

Project and Relationship Management (20%):

• Must establish ongoing Collaboration with Dining Management & the Culinary team.

• Manage multiple projects at any given time; lead meetings with partners; utilize negotiation and relationship-building skills to create buy-in from partners on deliverables, timelines, and roles.

• Ensure that marketing deliverables are scheduled, completed on time and within budget.

• Provide timely and ongoing communication related to the status of projects and plans.

• Fiscal responsibility of the annual marketing budget locations for events and promotion; budget varies annually. (estimate $50K annually)

• Provide guidance to HFS partners utilizing subject matter expertise in developing and executing effective marketing strategies, as well as promoting programs and services; identify opportunities and provide coaching and resources.

• Collaborate closely with ComMar colleagues on content and messaging for targeted outreach to promote on-campus restaurants, markets, and cafes. Work with the dining team to identify additional opportunities for revenue generation.

• Proactively and collaboratively identify potential solutions to complex problems and unique issues as they arise.

Merchandising (20%):

• Develop and execute merchandising and smallware plans for new and existing units as needed.

• Advise and provide guidance on planning for any new dining concepts, platforms, venues, etc.

• Ensures that merchandise and product displays are in alignment with the guest experience and capture revenue growth opportunities.

IMPACT TO THE UNIVERSITY
Enhancing the marketing efforts and promoting Dining encourages students, faculty, and staff to avail themselves of these programs, services, and events, which are intended to provide a sense of community, convenience and value, contributing to guest experience and overall satisfaction for the Department as well as the University.

POSITION COMPLEXITIES
Position must meet established deadlines and deliver consistency across multiple locations. The ability to present ideas and influence others without authority, and have strong communication skills, interacting with managers, classified union employees, vendors and HFS leadership. Additional duties may be assigned for special events that occur within or outside the regular work schedule.

WORKING CONDITIONS
Position maintains regular office hours Monday through Friday with regular evening work to participate in student events and programming; occasional weekend work to participate in special events. Work is performed in a dining unit or open office setting with noise and other distractions. The position will travel on foot or by vehicle to various campus locations with a laptop computer.

SUPERVISION RESPONSIBILITIES
No direct reports; will provide leadership to student employees on occasion. Directs 5-10 students on event execution. Two events annually.

REPORTS TO
UW Dining Director

MINIMUM QUALIFICATIONS

• Bachelor's degree in Marketing, Advertising or Communications

• Two years of experience developing and/or executing marketing plans.
Equivalent education/experience will substitute for all minimum qualifications except where there are legal requirements such as license/certification/registration.

ADDITIONAL QUALIFICATIONS

• Effective interpersonal, organizational, analytical, communication and critical thinking skills.

• Proficiency with Microsoft Office, including Word, Excel, Outlook, PowerPoint, and Project.

DESIRED QUALIFICATIONS

• Attention to detail, high level of professionalism and strong customer service orientation.

• Ability to meet challenging timelines and work in a fast-paced environment.

• Demonstrated ability to manage multiple competing priorities.

CONDITION OF EMPLOYMENT

• A satisfactory outcome from the employment reference check processes and education verification.

• Possession of a Washington State Food Handler's Card.

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