Media Strategy Manager Sr

Job InformationThe Media Strategy Manager Sr is a strategic, data-driven professional responsible for developing and executing integrated paid media efforts across all channels—from national brand campaigns to local dealer support. This role manages full-funnel media planning and performance, balancing short-term lead generation with long-term brand growth. Leading a collaborative internal and agency team, this individual activates an integrated media mix (traditional and digital) to meet business objectives and accelerate customer acquisition. Success in this role requires strong leadership, deep media expertise, and a focus on results, innovation, and continuous optimization. Beyond campaign activation, this position ensures media strategies are aligned with overall business goals, measurement and reporting processes support decision-making, and the latest media trends and technologies are integrated proactively. Role & Responsibility Developing Media Strategies  Create and execute comprehensive, integrated paid media strategies supporting brand awareness, demand generation, and lead conversion across traditional (TV, radio, print, OOH) and digital channels (SEM, SEO, paid social, display, video). Align media plans with overall business objectives, supporting both national and local markets through scalable frameworks for dealer networks, field marketing, and brand teams. Balance short-term lead targets with long-term brand and market development to ensure sustained growth. Performance Marketing & Customer Acquisition Lead the performance marketing function, employing a rigorous test-and-learn approach to continually optimize campaigns for maximum ROI and high-quality leads. Develop forecasting models and leverage real-time data to monitor performance, making strategic adjustments to maximize results. Collaborate with analytics teams to track KPIs, interpret complex data, and generate actionable insights to refine targeting, messaging, and media spend. Measurement and Data-Driven Insights Own media measurement and attribution strategy, including setting channel KPIs, media mix modeling, and performance analytics. Translate insights into strategic recommendations shared with senior leadership to justify investments and guide future planning. Ensure measurement aligns with web analytics, CRM data, and lead pipeline metrics for a comprehensive view of performance. Leadership & Collaboration Lead and develop a team of media experts, including agency and in-house professionals, responsible for various media disciplines. Foster a culture of innovation, accountability, and continuous improvement within the team. Manage relationships with media agencies to ensure alignment with strategic priorities, operational excellence, and performance optimization. Media Innovation & Trend Adoption Stay updated on emerging media platforms, new technologies, and AI-driven targeting tools. Pilot innovative tactics, evaluate new media opportunities, and embed best practices to maintain a competitive edge. Ensure all media investments are adaptable, future-proof, and aligned with organizational growth objectives. Channel Strategy Leadership Champion the evolution of 1:1 and personalized marketing across the customer lifecycle, aligning with broader CRM and data ecosystem goals. Lead and mentor a team responsible for planning and executing email and direct mail campaigns. Ensure integration of email, direct mail, and media strategies to deliver a cohesive, data-driven customer experience across channels, maximizing reach, frequency, and relevance throughout the buyer journey. Job Requirement Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications in marketing, advertising, or analytics are a plus. 8+ years of experience in integrated media strategy, performance marketing, and cross-channel media execution. Proven success managing large-scale media budgets. Success leading both brand-building and performance campaigns across traditional (TV, radio, print, OOH) and digital (SEM, SEO, paid social, display, video) Deep expertise in full-funnel media planning, balancing short-term lead generation with long-term brand growth. Advanced knowledge of media mix modeling, attribution, analytics platforms, forecasting tools, and emerging technologies, including AI-driven targeting. Proven ability to lead and develop high-performing teams and external partners, consistently achieving or exceeding KPIs. Strong project management skills—overseeing multiple campaigns, meeting deadlines, and evolving strategies based on performance data. Excellent communication, storytelling, and collaboration skills, with the ability to clearly present media strategies and insights to senior leadership and cross-functional teams. Demonstrated commitment to fostering innovation, experimentation, and continuous learning within the media team. Skilled in analyzing complex data, deriving actionable insights, and translating them into strategic decisions. Strong influencing skills with a proven ability to align objectives across marketing, analytics, sales, and leadership. Effective in budget management, optimizing resource allocation for maximum ROI. Willingness to stay current with industry trends and incorporate innovative approaches to support organizational growth. Travel required: Less than 20% As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. Doosan is an Equal Opportunity Employer, including Individuals with Disabilities and Protected Veterans. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. 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