Social Media Manager

At Loews Hotels at Universal Orlando, our team members get to make a difference and have fun every day. Our world-class team brings to life the incredible, award-winning hotels located at Universal Orlando Resort.Named one of Central Florida’s Top Workplaces and one of America’s Best-in-State Employers by Forbes, we are committed to our “power of we” culture.Are you looking for a place where you can bring your authentic self to work every day and be able to connect, engage and delight?We offer excellent benefits and perks including one free meal per shift and free theme park access.We have a dynamic culture that makes every day interesting, challenging, fulfilling and fun.We embrace diversity at our core and offer the opportunity for all team members to reach their potential.We invest in training and development opportunities for all team members.We promote social responsibility by being a good neighbor in the community.We care for you, just as we care for others.About Lakewood Regional SupportOur regional support center provides resources to our hotels for multiple areas including Human Resources, Engineering, Purchasing, Accounting, Security, Group Reservations, Guest Contact Center, Information Technology, Laundry and Communications.Job SpecificResponsible for developing innovative, effective and ongoing social media plan across all channels and continually update plan/strategy and related activity based on emerging trends and opportunities. Monitor/track/interpret/leverage all social media trends.Manage day-to-day social media activities. This includes planning an editorial calendar and creating content to support that calendar. Engage with hotel friends and fans, bloggers and other key audiences to foster conversations and relationships. Monitor review sites and develop appropriate responses, in conjunction with hotel operations teams and your leadership team. Submit request for reviews to be removed/disputed, as necessary.Create photo and video content to support overall PR and marketing goals.Creates, updates and maintains photo library for LHUO.Develop and maintain key relationships with bloggers and other influencers. Maintain current lists of key influencers across multiple categories.Partner with Loews home office, Universal Orlando and Hard Rock International to leverage social media opportunities.Work closely with hotel operations teams and resort marketing team to promote new offers, need periods, events, food and beverage offerings and guest experiences.Analyze and interpret results and actively listen in social media channels, regularly report on findings.Use social media to identify trends, problems and areas of opportunity to positively impact the guest experienceAttend required hotel meetings to keep abreast of in-house activities/promotions and events; maintain communications with other departments throughout the hotelRegular attendance in conformance with standardsMay be required to work varying schedules to reflect business needsRequired to attend all training sessions and meetingsOther duties as assignedQualifications5 years of social media experience, preferably in hospitality or Travel industry 1-2 years leadership experience with direct reportsProven ability to create and manage content calendars and execute campaignsExperience with social media content and curation platforms.Proficient in systems operations including Microsoft suite, keyboard 50 WPMEffective time management, leadership, organizational and communication skillsGuest service oriented, with excellent hospitality skillsAbility to work in a team-oriented environment, meet deadlines and interactive effectively with all levels of team members Degree in Public Relations, Communications, Marketing, Advertising, Journalism, or related field of studySuperior knowledge of Facebook, Instagram, X and LinkedInKnowledge of image editing tools and camera equipmentProven experience supervising and mentoring teams to deliver high-quality results