Social & Digital Strategist

Job Summary We are looking for a Social and Digital Strategist to join our Customer Experience team. You’ll drive the conception and execution of best-in-class social and digital content, platform strategy, and community engagement strategy across multiple clients.  This is a highly collaborative role where you will work closely with creative teams, brand strategists, social media community managers, media partners and analysts to generate measurable impact for clients from social media and digital efforts.  You will be a trusted social and digital media expert and resource for both internal and client teams. And you’ll support our Customer Experience Team Leads with the development of cross-channel strategic direction. You’ll write strategy briefs for creative teams to bring to life, work with them to tune their ideas to sing within social and digital platforms and will identify customer, cultural and category insights to help our clients grow their businesses. What You’ll Be Working On  Research, develop and deliver social media content briefs that inspire creative teams to make the best work toward specific client objectives  Research and synthesize insight into consumer behaviors, motivators and needs using a combination of syndicated tools and desk research  Participate in creative reviews to ensure content aligns to briefs, platform specs and best-in-class social practices  Recommend content and strategy optimizations and pivots based on campaign performance  Provide content recommendations for paid media efforts  Continuously evaluate the digital landscape, including competitors, category, and digital consumer and deliver written updates/POVs to client and internal teams as needed  Support the development of social content strategy and communications frameworks  How You’ll Excel In Your Role  This role requires relentless curiosity about effective digital marketing, emerging advertising and consumer technologies, and the tools that facilitate meaningful, actionable connections between people and brands.  Solid experience in a social media marketing or related role, demonstrating the following skills: Knowledge of social media management and listening tools like Meltwater, Sprout Social, Sprinklr, Brandwatch, NetBase, etc.  Experience with or exposure to briefing social content development based on platform and audience insights Extensive knowledge of digital and social creative formats, platform characteristics, specs, and audience behaviors - especially Facebook, Instagram, Pinterest, Twitter, LinkedIn, Snapchat, Reddit, TikTok  Has a general grasp of cultural and trending references on various social platforms and can effectively gauge how content will be received by organic and paid audiences alike Fundamental understanding of brand-building principles, brand and marketing strategy frameworks, and digital media strategies  Demonstrated ability to craft compelling thought leadership materials (POVs, trend decks, topic deep-dives, etc.)  Collaborative and thrives in a team environment  Strong time management skills, able to juggle multiple projects and clients on different timelines and prioritize efforts accordingly  **This role is a remote based role, but will require working Pacific Time Zone hours** The semi-monthly salary range for this position is $2,500.00 - $2,916.67, with an annualized equivalent of $60,000 - $70,000.  As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability, or any other classification protected by federal, state, or local law.