Marketing Liaison

2 weeks ago

New York, United States Rockaway Home Care Full time

Home Care Marketer / Community Liaison (OPWDD)Salary Range: $55,000 – $75,000 + commission (commensurate with experience)We are a growing home care agency seeking a motivated and relationship-driven Home Care Marketing Liaison to develop referral relationships for pediatric and OPWDD-funded home care services. This role focuses on building partnerships with care managers, and to do community outreach to community organizations, healthcare providers, and family support networks to connect children and families with in-home services.This is a field-based position ideal for someone who enjoys in-person outreach, relationship building, and serving as the agency’s representative within the community.Key ResponsibilitiesBuild and maintain referral relationships focused on pediatric and OPWDD-funded home care servicesIdentify and proactively reach out to individuals and families who may qualify for OPWDD services, and provide guidance on how to begin the eligibility and enrollment processConduct regular in-person outreach to care managers, Care Coordination Organizations (CCOs), community organizations, schools, therapy providers, and other referral sourcesEducate referral partners and families on agency services, eligibility requirements, and the intake processServe as the primary point of contact for referral sources and support ongoing relationship managementCoordinate closely with intake to facilitate timely starts of careAttend community events, resource fairs, and networking opportunities relevant to pediatric and OPWDD populationsRepresent the public relations the agency professionally and ethically in all community interactionsRequired QualificationsStrong interpersonal and communication skillsComfort with in-person outreach and community-based workHighly organized with strong follow-through and time-management skillsAbility to work independently and manage a defined territoryProfessional demeanor and ability to represent the agency externallyValid driver’s license and reliable transportationPreferred QualificationsExperience in home care, healthcare marketing, community outreach, or care coordinationFamiliarity with OPWDD services, pediatric populations, or Medicaid-funded programsExisting relationships with care managers, CCOs, or community organizationsKnowledge of referral-based healthcare systemsMultilingual abilities or cultural familiarity with the communities served

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