Sr Marketing Analyst Advertsng

7 days ago

Westchester, United States Follett Full time

Job Description Position Overview The Senior Email Marketing Analyst will be responsible for the development and deployment of email and mobile campaigns to ensure the business is positioned to drive long-term customer engagement and retention. This position will execute and drive campaigns that align with our consumer lifecycle contact strategies while owning the associated email planning, design, coding, testing, reporting, analysis, and database management responsibilities. Responsibilities Oversees email marketing programs for multiple brands and departments within FHEG including 1,200+ campus bookstores and associated customers. Responsible for the development, execution, analysis, and management of personalized email campaigns, including marketing, transactional and auto-generated triggers. Perform list maintenance and hygiene duties. Develop robust lifecycle contact strategies and maintain the communications calendar for all email campaigns. Responsible for the management of and relationship with our Email Service Provider (Oracle Responsys). Serve as the strategic business partner and primary POC for the business to ensure we leverage system capabilities. Reporting and Monitoring: Initiate and review reports in Adobe Analytics, email platform, and other systems as assigned to determine success for each campaign. Compile and interpret data to allow for real-time marketing responsiveness and agility. Partner with other internal departments to obtain additional data and context not provided through existing tools; analyze results and make business recommendations based on results. Initiate email test scenarios and identify criteria to determine under which circumstances such testing should take place; create and maintain test/benchmark database. Assess ROI and scalability of local and national email marketing campaigns; make recommendations based on results. Requirements Bachelor's Degree in Marketing, eCommerce, or related business discipline or equivalent experience required. Minimum 5 years of experience deploying B2C email marketing campaigns; familiarity with Oracle Responsys preferred. Subject matter expert on email marketing and SMS, email/SMS data regulations, and email/SMS service provider platform functionality required. In-depth understanding of email database structures and functionality, as well as experience creating and deploying consumer lifecycle contact strategies. Demonstrated analytical skills & familiarity with measurement tools and standards as applied to email/digital marketing. Experience with A/B and multi-variant testing and dynamic content to personalize the customer experience. Experience with coding in HTML, CSS preferred. Experience with integrated email, social media, and mobile marketing campaigns preferred. Proficient project management skills. A self-starter, capable of working in a fast-paced environment. Highly efficient team player, with the ability to also work independently. Process and quality-oriented with sharp attention to detail. Excellent time management, organizational, and interpersonal skills. Excellent verbal and written communication and presentation skills. Proficient with basic software programs including Microsoft Excel, Word, PowerPoint, and Outlook. Familiarity with Adobe Creative Suite, primarily Photoshop, Illustrator, and Dreamweaver preferred.

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