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Communications & Marketing Specialist
2 weeks ago
About This Role: The Communications and Marketing Specialist is primarily responsible for supporting the marketing and communications efforts for the Institute for Digital Agriculture and Advanced Analytics initiatives.Tasks include, but are not limited to: Promoting research products to the publicDesigning and executing a social media campaignCorporate engagementRecruitmentAlumni engagementPromotion of expertise and servicesEducational activities. The Specialist works closely with the Board of Directors and Program Manager to design a wide range of media including posts for the Extension newsletter, flyers, brochures, posters, presentations, videos, and designs for web-based publications as well as content for social media (i.e., LinkedIn, Facebook, Instagram, Twitter, etc.).The Specialist leads the institute’s social media strategies and implementation, draft press releases, and other communications to highlight all aspects of the institute’s diverse mission. In addition to content development, the Communications and Marketing Specialist maintains the website and curates’ data associated with the institute. Why Join Us: Kansas State University offers a comprehensive benefits package that includes health insurance, life insurance, retirement plans, paid time off – vacation, sick, and holidays. To see what benefits are available Principles of Community. What You’ll Need to Succeed: Minimum Qualifications: Bachelor’s degree. This position may use an educational equivalency as determined relevant by a hiring manager. Preferred Qualifications: Bachelor’s degree in graphic design, art, journalism, advertising, marketing, hospitality management or related field or commensurate work experience.1-5 years of graphic design or communications experience.Knowledge or experience using Adobe Creative Suite — primarily Photoshop, InDesign and Illustrator or equivalent programs or tools.Knowledge of UI/UX design and web best practices.Knowledge of social media platforms and best practices — mainly Facebook, Instagram, Twitter and LinkedIn.Knowledge of Associated Press Style Guide.Ability to work with various types of computer hardware and other computer related equipment.Graphic design knowledge or experience.The ability to communicate through use of various forms of digital media such as social media, web posts, online marketing and branding.Ability to effectively communicate through writing.Ability to use innovation and creativity in marketing, branding or program concepts.Exceptional communication skills including strong business writing and oral presentation abilities suitable for university, industry and community interaction.High degree of motivation, flexibility to multi-task, reliability, responsiveness and attention to detail.Ability to direct the management of large projects, provide regular updates to senior management and deliver quality work under varied time constraints.Advanced proficiency in Microsoft Office Suite applications including Word, Excel, and PowerPoint.Demonstrates critical thinking and expresses ideas clearly, concisely and logically.Innovative with a “can-do attitude.”Work independently and in project teams.Experience in video production. Other Requirements: Applicants must be currently authorized to work in the United States at the time of employment.
