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Manager, CRM

2 weeks ago

Miami, Florida, United States Restaurant Brands International Inc Full time

About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Firehouse Subs is in an exciting digital transformation. With the fast-emerging digital environment and our guests expecting more from us every day, these teams are focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities for our guests, and developing capabilities to bring them to life.
 
This role is critical to the growth of our brands and supporting the strategy to driving deeper relationships with our guests. 

Reporting to the Director of Product Management, this role will own the development of CRM strategies and our testing roadmap. This will include understanding business objectives to develop the execution plans for email, Push and SMS/ in-app personalization strategies, and an A/B testing program. These initiatives will be managed from ideation through to launch and measurement of impact on key metrics. Additionally, the strategy for areas of our loyalty program and management of our customer lifecycle.

Responsibilities:

Manage end-to-end strategy and execution of campaigns, including audience targeting, channels (email, push, sms), creative requirements, and analyzing results to drive customer engagement and purchase activity Manage a CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns Build out a variety of campaign types including behavioral, merchandising, product awareness, and advocacy Optimize owned lifecycles, including building long-term roadmaps and executing on them Execute, articulate and present progress, results and data analyses/learnings effectively to other marketing stakeholders Lead initiatives to make our loyalty program competitive and profitable to ensure our guests are engaged but also not impacting negatively in our Franchisee profitability Manage user lifecycles since the account creation moment

Required Skills

BA/BS degree in Business, Statistics or related field  2 years of experience of hands-on email/CRM experience Experience working knowledge in Marketing Technology and how martech stack works across ecosystem (CDP, ESP, data visualization, etc.) Experience working with CRM platforms (Salesforce, Braze, Cheetahmail, etc)  Experience with Braze experience preferred  Data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy  Start-up mentality, eager to move quickly and work with a lean team 

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