Demand Generation Marketing Specialist

Are you ready to trade your job for a journey? Become a FlyMatePassion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.What more do we need to truly be unstoppable? Perhaps, that is you Who we are: Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world. Today we support more than 4,800 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow. The OpportunityAt Flywire, we’re looking for a Demand Generation Marketing Specialist to drive the creation and execution of high-impact marketing programs that accelerate demand, enhance engagement, and optimize lead acquisition for our growing Travel vertical. This leadership role will be key in shaping the strategy and execution of our demand generation efforts, with a focus on delivering measurable pipeline growth. Key Responsibilities: Execute on Demand Gen Campaigns: Manage the execution of demand generation programs across events, digital channels, and marketing partners, ensuring alignment with our overall marketing strategy.Lead Nurturing & Pipeline Management: Partner with the Business Development team on seamless lead handoff processes and provide enablement and best practices for lead management.Event Management: Serve as the primary marketing contact for various event-related initiatives, managing timelines, deliverables, and vendor communications. Collaborate cross-functionally to ensure seamless execution and partner with Sales to drive pipeline, track performance, and optimize event ROICross-Functional Collaboration: Work closely with Sales, Client Success, and Product teams to identify target segments, tailor messaging, and execute campaigns that engage and convert these audiences. Track and analyze key metrics to ensure continuous optimization of campaigns. Campaign Messaging & Content Creation: Create compelling, results-driven campaign content, including email, landing pages, webinars, blog posts, paid social ads, and more. Align messaging with the company’s go-to-market strategy to drive awareness and conversions. Demand Generation Calendar & Campaign Management: Oversee the planning, setup, execution, and tracking of demand generation campaigns, managing the demand gen calendar to ensure timely delivery and alignment across all marketing initiatives. Performance Optimization: Continuously analyze and improve campaign performance across various channels. Develop and implement strategies to maximize ROI and ensure KPIs are met or exceeded. What we are looking for3-5 years of experience in Demand Generation on a Marketing team, preferably with a B2B focus. Track record of generating or accelerating pipeline via events, paid campaigns, email nurture, or ABM.Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.Highly organized, detail-oriented, and proactive- able to take initiative and drive projects forward independently.Proven ability to execute effectively and collaborate with teams cross-functionally, especially Sales. Experience with marketing automation tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Analytical mindset with a focus on optimizing campaigns for maximum ROI. Excellent communication skills, with the ability to craft compelling messaging and content across different platforms. What We Offer:Competitive compensation, including Restricted Stock Units Employee Stock Purchase Plan (ESPP)Flying Start - Our immersive Global Induction Program Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social mediaDynamic & Global Team (we have been collaborating virtually for years)Wellbeing Programs (Mental Health, Wellness) with Global FlyMates Be a meaningful part in our success - every FlyMate makes an impactCompetitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect DaysGreat Talent & Development Programs