CRM Specialist

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.In this position...Ford is seeking a proactive and detail-oriented CRM Specialist to join our marketing team. In this pivotal role, you will be responsible for managing and executing CRM initiatives designed to enhance the customer experience across the entire customer lifecycle, from initial interest and shopping, through vehicle purchase and ownership, to long-term loyalty and retention. You will play a crucial part in leveraging customer data to personalize interactions, optimize customer journeys, and ensure brand consistency across all touchpoints. The CRM Specialist will manage the end-to-end process of CRM campaigns, from brief writing and strategy development to creative oversight, execution, and performance measurement. This role requires a strong collaborative spirit, working closely with various teams to deliver a seamless and engaging customer experience. You'll have...**Strong CRM Knowledge:** Proven expertise in CRM systems (., Salesforce, Adobe Experience Cloud, Microsoft Dynamics) and a deep understanding of CRM principles,data analysis, marketing automation platforms, and customer journey mapping across the full customer lifecycle.**Excellent Communication and Interpersonal Skills:** Exceptional ability to communicate complex information clearly and persuasively, fostering strong relationships with diverse internal teams, external partners, and stakeholders.**Strategic Thinking and Analytical Skills:** Demonstrated ability to develop and implement effective, data-driven CRM strategies that align with business objectives and drive measurable results. Strong analytical skills to interpret complex data, identify patterns, and translate insights into actionable recommendations.**Project Management Skills:** Highly organized with a proven ability to manage multiple complex projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment. Experience managing end-to-end processes, including brief development, creative review, execution, and measurement.**Creative and Innovative Thinking:** Capacity to contribute to and develop engaging, effective, and brand-aligned marketing campaigns that resonate with diverse customer segments across different lifecycle stages.**Customer-Centric Approach:** A genuine passion for understanding and prioritizing customer needs and preferences, with a relentless focus on enhancing the overall customer experience.Even better, you may have...* Bachelor's degree in Marketing, Business Administration, or a related field.* 3+ years of experience in a CRM, digital marketing, or consumer marketing role, preferably within a large, complex consumer-facing organization.* Proven track record of driving customer engagement, loyalty, and retention in a competitive market.* Familiarity with the automotive industry.You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to applyThis position is a range of salary grades SG5-SG8 .Visa sponsorship is not available for this position.