Senior Director, US Hematology Marketing

Job DescriptionSobi is seeking a passionate, patient-centric, talented marketer for the role of Senior Director, US Hematology Marketing for the largest Sobi NA Franchise in Sobi. This individual leads the product strategy for significant product(s) in Sobi NA’s Hematology portfolio. You will lead cross-functional teams to develop disease and brand strategy, leveraging expertise in disease-state, market and patient segmentation, and brand promotion. The ideal candidate will have a proven track record in the hematology oncology space.This role will lead a team of 4-5 marketers.This role is flexible on location, with a preference near Waltham, MA and Raleigh, NC.Key Responsibilities: Including, but not limited to the followingLead branded marketing efforts for the hematology portfolio in the U.S., including all HCP, account-focused, and patient personal/non personal promotion, conferences, meetings and eventsLed development of the brand franchise and tactical plansLead development, creation and implementation of branded omni-channel HCP and patient promotional initiativesIdentify and address drivers and obstacles to brand adoption among target HCPs and Patients to inform brand strategy and franchise planningDevelop, refine and evolve core disease and promotional campaigns for HCPs and patients that correspond to brand needs and market insightsCollaborate with sales leadership and field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy executionPartner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programsThink holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive marketLead all national congress strategy and execution, including vendor management, booth design, and internal coordinationAdditional:Drive and support development of key meetings, such as National Sales Meetings and POAsCultivate strong relationships and drive collaboration with all cross functional partners including sales, global commercial, regulatory, legal, analytics, market research, competitive intelligence, patient advocacy, patient services, field reimbursement, medical affairs, and market accessHelp develop hematology portfolio long range plan and forecastManage vendors and marketing budgetCollaborate to create and implement strategies with the Hematology Leadership Team both in North America and Global teamCultivate a collaborative team environment amongst the marketing team and cross functional partners QualificationsRequired Qualifications:  Bachelor’s Degree in relevant field; preferably in business, marketing or the sciences12+ years of relevant pharmaceutical/biotech industry experience, including 5+years in marketing roles of increasing scope and people management responsibilityPrior launch experience, including leading core marketing strategy and execution for launchDemonstrated experience establishing cross-functional project objectives and tacticsAbility to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguitySelf-starter who functions well both independently or within a team. Demonstrated ability to lead without authorityStrong project, vendor, and agency management track record, including resource allocation and fiscal managementExperience in managing complex projects through Legal, Medical and Regulatory ApprovalStrong communication and interpersonal skills with the ability to influence across functions and levelsExperience managing small or large teams of direct reports, and ability to influence without authority in a matrixed environmentPreferred Qualifications (not required):MBA in relevant fieldExperience working in Hematology and OncologyExperience working with an accelerated approval productExperience in HCP and Patient Marketing, Digital Marketing, Market Access, or Insights rolesRare disease experienceAdditional InformationCompensation and Total Rewards at SobiAt Sobi, we are dedicated to providing our employees with a comprehensive and industry-competitive total rewards package. Our compensation philosophy is designed to recognize and reward talent, ensuring that your contributions are valued and reflected in your overall rewards.Your total compensation at Sobi goes beyond just your base salary and annual bonus. It also includes a robust suite of benefits, such as:A competitive 401(k) match to support your financial future.Tuition and wellness reimbursements to invest in your personal and professional growth.A comprehensive medical, dental, and vision package to prioritize your health and well-being.Additional recognition awards to celebrate your achievements.The base salary range for this role is $207,000 – $260,000. Each individual offer will be determined based on several factors, including your experience, qualifications, and location. Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.Why Join Us? We are a global company with over 1,700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you. We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff. Sobi Culture At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them. As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.An Equal Opportunity Employer Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to irina.conc@sobi.com  Know Your RightsCOVID-19 PolicyFor the safety of our employees and all individuals with whom we interact professionally, Sobi North America requires all new hires in the U.S. to be fully vaccinated for COVID-19 with proof of vaccination status. We will consider requests for reasonable medical or religious accommodations, as well as any state-specific exemptions, as required by applicable law.