Brand Marketing Manager

BRAND MARKETING MANAGER Natural Immunogenics Corporation Sarasota, FL   POSITION SUMMARY The Brand Marketing Manager will oversee the execution of marketing strategies across both trade and digital channels. This role involves collaborating with agency partners and the sales team to drive brand awareness, engagement, and sales growth. The manager will be responsible for developing and implementing integrated marketing programs that align with the company's business objectives and brand vision.   KEY RESPONSIBILITIES & REQUIREMENTS The list below represents the main highlights of the position. This list is not exhaustive, additional tasks might be added based on department and/or business needs. Analyze the dietary supplement and silver category landscape, track the performance of our brands versus competitors, and identify trends, opportunities, and areas for improvement. Create marketing briefs for agency/internal creative team for new asset development Create social media strategy, goals and objectives, manage content, and spending plan Assess the current Customer Relationship Management (CRM) program and provide recommendations for optimization and management moving forward. Partner with agency to manage our influencer program by identifying, building, and managing relationships with influencers and content creators to amplify brand awareness, drive engagement, and support revenue growth. Evaluate the current affiliate program, identify areas for growth, and implement strategies to optimize and strengthen it going forward. Develop and manage a Tik Tok content strategy that aligns with brand goals, seasonal campaigns, and products launches. Lead and manage creation of videos in partnership with the agency. Stay up-to-date on TikTok trends, algorithm changes, and best practices to ensure the brand remains at the forefront of the platform. Develop and manage sales requests for branded collateral (e.g. trade ads, tradeshows, branded templates,etc) Develop and implement marketing strategies using AI tools and technologies   EDUCATION & EXPERIENCE     BA/BS in marketing, MBA preferred     5 - 7 years marketing experience     CPG experience, dietary supplement industry a plus     Proven experience in brand marketing, with a strong focus on marketing fundamentals across all key channels (social media, website, TikTok, retail, Amazon).     Strong project management skills, with the ability to work cross-functionally and manage multiple initiatives.     Experience collaborating with agencies and sales teams to execute integrated marketing campaigns.     Excellent communication skills and a creative mindset.     Ability to analyze data and make informed decisions to optimize marketing strategies.   ·   COMPETENCIES & SKILLS      Detail-oriented and well-organized     Excellent problem solving and communication skills     Able to handle multiple projects and set priorities in order to meet deadlines     Can work independently as part of a team     Ability to work in a fast-paced environment     Google Analytics, Shopify, Google Ads, Canva, AI, SEO, Workfront, HubSpot, Klaviyo, IRI, Spins, Nielsen   WHO WE ARE Natural Immunogenics Corporation (NIC) invites you to join a dynamic team at the forefront of health and wellness innovation. Established in 1998 and headquartered in Sarasota, Florida, NIC is a family-owned company of 85-100 employees committed to championing health freedom and sovereignty. Building upon founder Stephen L. Quinto's groundbreaking discovery of the properties of silver in 1966, NIC has emerged as a trailblazer in mineral hydrosol technology. At NIC, we take pride in our flagship products, Sovereign Silver and Argentyn 23, recognized as the leading silver supplements in North America. Trusted by millions for their unparalleled quality, efficacy, and safety, our Bio-Active Silver Hydrosol™ for Immune Support and pioneering Homeopathic Silver First Aid Gel embody our dedication to blending cutting-edge science with natural remedies. Each of our products undergoes meticulous production processes adhering to Good Manufacturing Practices (GMP), ensuring unrivaled standards of purity and excellence. In addition to our renowned silver supplements, NIC proudly introduces our latest innovation: Sovereign Copper Bio-Active Copper Hydrosol. Formulated with precision and care, our copper hydrosol represents a groundbreaking advancement in natural daily wellness support. Backed by scientific research and crafted with the utmost integrity, Sovereign Copper is poised to revolutionize the health and wellness industry.   BENEFITS We offer a range of popular corporate benefits designed to attract top talent, including: Competitive Salaries Medical Insurance with generous employer contribution HSA and FSA Plans Employer-paid Dental Insurance Vision Insurance Employer-paid Short-Term Disability Employer-paid Life Insurance Safe Harbor 401K Plan Paid Time Off Paid Birthday Time Off Professional Development Wellness Programs Employee Discounts Friendly and Collaborative work environment Join us at NIC, where your career is not just a job, but a journey towards health sovereignty and a chance to be part of a company that is reshaping the future of natural health solutions. Natural Immunogenics does not discriminate in employment against anyone based on race, color, sex, religion, national origin, age, disability status or any other trait as protected under local, state or federal law. We are an equal opportunity employer and are dedicated to a policy of non-discrimination in all aspects of employment and company business.