Web Designer

Job Description Summary The Web Designer in Strategic Marketing and Communications—Chapman’s centralized marketing department— is responsible for understanding Chapman’s digital user experience and creating effective web designs, layouts, and components. You will be a part of the Marketing and Digital team whose overall goal is to develop beautiful, functional, accessible and marketing effective web environments and media. This job is both designer and coder. We are looking for someone who is comfortable diving into code and making styling changes on the fly, as well as designing beautiful web pages and bringing those designs to life. Your role on this team is to be a visual architect, creating the vision and executing on it with a team of other developers and marketers. Responsibilities include designing and presenting assets, making front end styling changes to provide a consistent and pleasant visual experience, and optimizing the user’s journey with thoughtful and data driven design choices. You will be tasked with enhancing our existing web environments as well as creating new designs as the needs arise based on data, user feedback and university priorities.This position is in person in Orange, CA. The successful candidate will be expected to be in the office 3-5 days a week. Responsibilities Design and Optimize Marketing Web Products Create wireframes, lo-fi prototypes, and final designs for Chapman’s marketing web products. Create visually appealing and functional webpages while simultaneously keeping best practices in mind (breakpoints, flow patterns, load times, responsive design, space limitations, accessibility, etc.) Make front-end code changes to ensure a consistent, smooth, and pleasant user experience. Implement responsive web design using HTML, CSS, JavaScript, and other frontend libraries and frameworks. Debug, test, and refine front-end code to enhance functionality, performance, and accessibility. Work in conjunction with a team of in-house developers by providing detailed design mockups and communicating ideas effectively. Adhere to brand guidelines and find visual solutions for digital assets that work in unison with other graphic designs. Understand the user behaviors of our target audiences to identify and design appropriate UI solutions. Work with management to determine project priorities and timelines. Act as the web team’s UX/UI design expert at meetings by providing relevant answers and educating other constituents and stakeholders. Analyze Feedback and Troubleshoot Web Design Collect, analyze, and respond to user feedback related to design, usability, and overall user experience. Use web analytics tools (such as GA4) to evaluate site performance, user behavior, and engagement metrics. Provide data-driven recommendations to the Marketing and Digital team to enhance design effectiveness, conversion rates, and accessibility. Collaborate cross-functionally to test and implement improvements, ensuring alignment with UX best practices and brand standards. Stay up to date with new web technologies, analytics tools, and design trends to continuously improve digital experiences. Other duties as assigned Required Qualifications Bachelor’s degree from a higher-education institution in graphic design, UX/UI design, computer science, marketing, or related equivalent experience Advanced knowledge of industry standard layout and design software (i.e. Adobe creative cloud – Photoshop/Illustrator/InDesign/XD, Sketch, InVision, etc. Familiarity with web design best practices (responsive design, grid layout, accessibility, etc.) Strong typography, color, visual communication, and layout skills – portfolio required Working knowledge of HTML, CSS, JavaScript, and related JavaScript libraries. Ability to code and make changes independently Excellent communication skills. Ability to convey vision to both other developers and stakeholders Strong technical skills to learn enterprise systems and departmental tools Strong analytical skills to think critically about project management, time management and resolving web issues as needed Strong organizational skills to prioritize duties when faced with interruptions, distractions, competing deadlines and fluctuating workload, and complete them in a timely manner Experience with user testing processes and data analysis to evaluate design effectiveness Experience or working knowledge of CMS systems such as WordPress, Drupal, Cascade etc. WordPress theme customization, plugin installation, instance management, and modifications Desired Qualifications An understanding of GitHub, pull requests, Scrum and other development processes Base familiarity with programming languages and limitations. Knowledge of backend web technologies, including PHP, MySQL, and other server-side languages or frameworks.