Director of Growth

The Role: Minted is seeking an experienced and dynamic marketer to accelerate the significant impact performance marketing has on the growth trajectory of the business. You will be responsible for developing innovative approaches to acquire new customers across all of Minted’s categories. This is a unique opportunity for a strategic, analytical marketer to build on Minted’s strong marketing foundation and introduce new ideas that take Minted to the next level. This role reports to Minted’s VP of Marketing.You will: Own all aspects of performance marketing: develop strategies and plans to drive near-term new customer acquisition and build a foundation for healthy growth into the next decade.Identify and drive new game-changing marketing opportunities to further scale the business and improve efficiencies.Develop new and comprehensive approaches to measure the effectiveness of all marketing initiatives, in partnership with Minted’s Analytics team.Manage and drive continuous improvement of day-to-day performance management and reporting.Lead a team and manage multiple agency relationships; hire, manage, and develop best-in-class marketers.Create broad visibility into marketing learnings and impact; develop organization-wide understanding of and enthusiasm for the strategic impact your team delivers to the business.Work cross-functionally with category general managers, product, engineering, creative, and analytics to unlock new growth opportunities.You are: At the forefront of marketing trends, AI search, and emerging media opportunities.You are eager to find new ways to grow the business and have your finger on the pulse of the marketing landscape and eCommerce industry. A strategic, consumer-centric thinker.A superb strategist who has proven the ability to identify opportunities and a sound strategic path to achieve them. Results-oriented. You dig into the details and focus on what truly matters.Most comfortable in work environments that are data-driven, outcome-oriented, and merit-based, and are highly motivated by goal accomplishment.An outstanding communicator. You can distill vast sets of data into key themes or learnings, and succinctly and convincingly communicate these to stakeholders in a way relevant to each stakeholder.Receptive to change. You are flexible, adaptable, innovative, and open in response to competitive pressure and market change.Strong cross-functional and team leader, fun to work with and for, effective in influencing and coaching others, and collaborating with them to create phenomenal results.You have: 10+ years of world-class expertise in performance marketing (including search, display, paid social, and affiliate) and media planning. An understanding of the TV & streaming media landscape.Deep understanding of the search landscape (SEM, SEO, GEO)Experience with running other acquisition channels like Affiliates, Programmatic Display, Paid social, etc.An extremely high analytical capability complemented by a strong brand sensibility.Strong track record of building, managing, and mentoring high-performance teams.You have a high bar for talent and will continuously raise the bar at Minted.Bachelor’s degree required, MBA preferredCompensation: The compensation range for the role applies to employment offers from Minted. Our employment offers fall between the minimum and midpoint of the range to allow for continued salary growth during your employment at Minted. The upper half of the range accommodates this growth and supports our intention to create an environment that encourages lasting relationships between Minted and our employees.Geo Base Full Salary Range 0 - Includes SF Bay Area $176,534 - $231,700Geo Base Full Salary Range 1 - All non-SF CA, DC, NY - $162,411 - $213,164Geo Base Full Salary Range 2 - Includes CO, IL, MA, MD, NJ, OR, RI, TX, VT, VA, WA - $150,054 - $196,945Geo Base Full Salary Range 3 - Includes AL, AK, AZ, AR, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, ME, MI, MN, MO, MS, MT, ND, NE, NM, NV, NH, NC, OH, OK, PA, SC, SD, TN, UT, WI, WV, WY- $137,696 -$180,726Salaries will vary based on various factors, including but not limited to professional and academic experience, associated job responsibilities, and/or other business or organizational needs.This role is eligible for an annual performance bonus and stock options.Benefits: Benefits will be effective on the first of each month following your initial hire date. - Medical, Dental, and Vision Benefits- Employer Funded Health Savings Account- 10 Paid Holidays- Paid Time Off and Sick Leave- Paid Parental Leave- Monthly Gym/Wellness Reimbursement- 401(k) retirement savings plan- Employer Funded Commuter Benefits- Employee Discount- Friends and Family DiscountDISCLAIMER: We verify identity at the start of interviews to ensure fairness and security. We reserve the right to withdraw candidates who misrepresent their identity, experience, or qualifications at any stage of the process.Notice of AI Use in Employment Decisions: We use AI-powered tools, including Brainner AI, to support our hiring and employment processes. These tools help assess job-related qualifications and improve efficiency, but all decisions involve human review.