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Copywriter
2 weeks ago
We're seeking a creative, forward-thinking individual who can integrate copywriting skills with generative artificial intelligence to enhance the student experience and drive enrollment growth. This position is responsible for copywriting and editing for a portfolio of healthcare-focused higher education institutions, creating copy for campaigns, and ensuring brand consistency across all channels/platforms. This position reports to the lead copywriter and collaborates heavily with institution marketing directors and creative teams. To be successful as our copywriter, you should demonstrate exceptional writing abilities, great attention to detail, and experience in creating engaging content.
- Writes original marketing copy for all channels, including but not limited to web, ads, email nurture, social, blog, based on templates and examples produced by the lead and senior copywriters.
- Executes content assigned by the lead copywriter and project managers, using strategies developed by the lead and senior copywriters.
- Collaborate with senior copywriters and senior editor to ensure that the copy aligns with each brand's style, voice, and tone guidelines.
- Use generative AI tools to assist with brainstorming, drafting, and optimizing content, while maintaining brand creativity and integrity. Experience with Writer.ai is a bonus.
- Stay up-to-date on trends in AI-assisted content creation and marketing.
- Coordinate with the senior copywriter on brainstorming sessions and market research, to contribute to the overall success of the team.
- Receive feedback from senior copywriters and lead copywriter and incorporate suggested revisions into their work to improve their writing skills.
- Performs other duties as assigned.
- Complies with all policies and standards.
#LI-AS1
Qualifications- Bachelor's Degree in English, Communications, Journalism, Marketing or a related field Required
- Three (3) plus years of relevant work experience, preferably in a copywriting or editorial role.
- Excellent written and verbal communication skills.
- Strong attention to detail and ability to proofread and edit your own work.
- Familiarity with SEO best practices and how to write for search engines.
- Ability to work independently and as part of a team in a fast-paced environment.
- Proven capacity to quickly understand and write about healthcare and higher education in an engaging and straightforward manner.
- An exceptional portfolio, demonstrating versatility and range, and the style of content that would appeal to our current and prospective students and partners.
- Demonstrated awareness of B2C and B2B copywriting approaches, and knowledge of legal issues involved in publishing, like plagiarism and libel.
- Ability to interrogate a brief, to find new and creative ways to present information.
- Advanced computer skills in Microsoft Word, Excel, PowerPoint and Outlook.
- Experience with social media, email marketing, and digital writing.
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $49,199.33 and $86,253.75. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
- Health, dental, vision, life and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Adtalem's Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
