Media Planning Director

6 days ago

Fort Lauderdale, United States Zimmerman Advertising Full time

Overall Objective The Media Planning Director, Automotive manages the efforts of his/her assigned teams for Automotive Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.   Responsibilities Learns all phases of the Automotive clients’ marketing objectives. Manages the development, implementation and optimization of integrated media plans, strategies and tactics. Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team members. Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials. Prepares media authorizations per approved plans/project requests. Prepares budget recaps for clients. Trains and supervises supervisors, planners and assistants in all media channels Monitors active buys during the negotiations process and checks final buys for adherence to guidelines. Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile. Develop POVs as needed in response to Automotive client needs or requests Ensures relationships with account teams are harmonious and productive Regularly meets with stakeholders to ensure alignment Regularly meets with direct reports to provide feedback and coach/develop team   Requirements Bachelor’s degree in related field or equivalent experience 8-10+ years media planning experience within an Advertising/Marketing Agency Must have experience supporting Automotive clients Prior experience in a supervisory role Experienced across most major media channels; sufficient knowledge in both traditional and digital channels Proven ability to develop high quality media strategies that drove results Experience negotiating short and long-term contracts with vendors MS Office: Internet Explorer, Excel, Word and PowerPoint Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.) Required SkillsRequired Experience

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