Associate Director of Marketing

Job Title: Associate Director, Marketing                                                                                                   Prestige Consumer Healthcare exists to help people care for themselves and those they love through trusted brands, purposeful innovation, and an unwavering focus on quality. As one of North America’s largest independent OTC companies, we carry a legacy of empowering consumers and a vision for shaping the future of everyday health and wellness.The Associate Director of Marketing is the entrepreneurial engine behind the Skin & Baby portfolio leading iconic brands like Compound W and Nix while unlocking the potential of four emerging brands.This role blends strategic foresight with business ownership, financial acumen, deep consumer understanding, and creative problem solving.It requires a leader who thrives in complexity, influences with clarity, and inspires teams to deliver meaningful impact.This leader oversees two Brand Managers and plays a pivotal role in shaping both the near-term performance and long-term vision of the portfolio.MAJOR RESPONSIBILITIES / ACTIVITIES Portfolio Leadership Set a bold, insight-led vision for the Skin & Baby portfolio with clear near and long-term milestones and a plan that turns strategy into measurable actions.Balance the discipline of delivering in-year objectives with curiosity and ambition to imagine, test, and build the next wave of growth.Lead the long-range strategic plan, integrating multi-year financials, innovation pipelines, competitive insights, and operational realities into a compelling roadmap for sustainable success.Guide the LE process with disciplined financial ownership—simplifying the complex and enabling confident decision-making across the business.Team Development Be a visible, energizing leader who builds trust, elevates cross-functional collaboration, and champions a culture of continuous improvement.Mentor and develop Brand Managers with intention, expanding their capabilities and accelerating their growth.Conduct performance assessments and provide clear coaching and corrective action when needed.Brand Building & Consumer Insights Lead annual marketing planning with an insight-first mindset, uncovering the consumer motivations, tensions, and cultural trends that unlock brand and category growth.Turn insights into powerful, integrated marketing strategies that move hearts, minds, and business metrics.Inspire breakthrough creative thinking across the portfolio—ensuring each brand has a distinct, emotionally resonant point of view.Build modern, effective 360 marketing plans.Foster strong, agile agency partnerships that help elevate brand storytelling and sharpen execution.P&L Ownership & Financial Leadership Fully own the Skin & Baby P&Ls, making timely decisions that strengthen both top-line growth and bottom-line performance.Set ambitious yet grounded AOP objectives, clearly articulating priorities and trade-offs to senior leadership.Oversee budgets with rigor and transparency, tracking monthly results, and acting with agility to shift spend towards proven activities.Monitor product contribution margins and identify opportunities to create value and expand profitability.Sales Partnership Build a powerful, collaborative relationship with Sales through shared goals, mutual accountability, and delivering winning results with retailers.Lead the development of compelling, data-backed selling stories that spark retailer excitement, build belief, and expand distribution.Coach teams to bring forward commercial thinking that elevates both brand and customer outcomes.QUALIFICATIONS Education & Experience Bachelor’s degree required; MBA preferred. 7-10 years of progressive marketing experience, ideally in consumer health, OTC, or personal care.Demonstrated success managing people and developing high-performing teams.Experienced in managing full P&L.Experience managing a $100M+ business.Experience driving growth through Ecommerce.Knowledge, Skills & Abilities Deep understanding of consumer behavior, category dynamics, competitive landscapes, and marketing fundamentals.Strength in insight discovery, trend analysis, and translating data into meaningful strategies.Exceptional communication and influence skills.Able to inspire action across all levels and functions.Strong financial and analytical acumen, with a history of owning and improving business performance.Proven ability to lead in fast-moving, complex, entrepreneurial and ambiguous environments.Willingness to travel ~5%.LANGUAGE SKILLS: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals.Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.MATHEMATICAL SKILLS: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions and percentages. Ability to apply concepts of basic algebra. REASONING ABILITY: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to sit.The employee frequently is required to talk or hear.The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl.The employee must occasionally lift and/or move up to 10 pounds.Specific vision abilities required by this job include close vision, and ability to adjust focus.WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually moderate.No Sponsorship:  Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. #HybridWork :   We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).Work Hours : 40 hours per week. Salary: $175,000 to $190,000 with 25% bonus potential    Powered by JazzHR