External Communications Insights Manager

2 weeks ago

Biloxi, Mississippi, United States PepsiCo Full time
Overview

Corporate Communications is building its Data and Analytics capability to become an insights and data driven function. This will involve developing a robust monitoring setup, an insights creations muscle and performance measurement process for the company's brands at a Global and North America scale.

The Corporate Insights Manager role will be responsible for developing and delivering insights that inform and enhance our corporate communications strategies. This is an individual contributor role, requires a deep understanding of data analysis, market research, and strategic communication and will be responsible for synthetizing data across social, media and reputation insights to create compelling stories.

Responsibilities

Deliver insights for Corporate Communications
  • Present insights and recommendations to senior management and other stakeholders to support decision-making processes.
  • Leverage business intel to incorporate considerations beyond data into insights
Drive execution excellence for Global corporate comms
  • Being the day-to-day contact for active projects ensuring a good coordination between stakeholders (sectors owners) and agency. This includes alignment on the brief, proposal coordination, execution and delivery of results.
  • Being the expert on how to stitch together social, media and reputation data to answer business questions in a compelling and engaging way.
  • Delivery of market, portfolio, and brand level analysis (utilizing agency delivered dashboards, templated decks, and reporting tools)
  • Develop robustexplanations of business performance, drivers, and optimization opportunities which lead to insight-led decision making
  • Provide responses to ad-hoc follow-ups when double-click isrequired using relevant data
Act as the SME for the Comms portfolio
  • Build expertise around social listening, media monitoring, insights and act as an SME to serve the global corporate communications agenda
  • Build connections across the core business needs to deliver insights that could impact the corporate brand
  • Proactively uncover insights that to identify opportunities or help to mitigate risk
  • Advocate for and implement the performance measurement framework to assess the effectiveness of the corporate communications executed.
Compensation and Benefits:
  • The expected compensation range for this position is between $106,400 - $178,100.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
  • An experienced Insight or Analytics professional with experience in a leading consumer goods company. 5-8 years experience
  • High degree of familiarity with social & media monitoring, and performance measurement
  • Excellent communication skills, both verbal and written, along with the ability to influence and demonstrate confidence in communications with senior level management
  • Strong project management skills, Experience at managing multi-sector projects.
  • Self-motivated/self-starter with the ability to work independently.
  • Change management experience including comms, HR and legal processes, IT set up and transition.
  • Flexibility in adjusting & reprioritizing to meet changing needs in a fast-paced environment. measurement frameworks, and inclination towards data storytelling
EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement

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