Brand Marketing Manager
1 week ago
POSITION PURPOSE: The Brand Marketing Manager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives that will, in turn, continue to drive sales across the business. Success in the role will come from developing a strong knowledge of the global market trends, an in-depth understanding of the consumer and media landscape, implementation of the business strategies and the brand vision/direction to create strategies, marketing tactics, and stories that can then be adapted for optimal relevance across North America and business channels.ESSENTIAL FUNCTIONS: Deliver a consistent marketing message that will strengthen the company's position across various platforms. Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products and services.Identify and interpret social media trends. Analyze existing and potential media activities and engage in market research to determine potential business opportunities. Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate. Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company.Plan, manage and implement all new social media activities. Duties include online advocacy, writing editorial, community-outreach efforts, and promotions. Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion. Collaborate with other departments and develop unique marketing strategies and partnerships for the brands online social media outlets. Schedule and organize multiple calendars from various departments which generate content on a daily basis.Collaborate in the planning and development of Guess' social media platforms. Coordinate with and Global retail and marketing teams and ensure a timely distribution of weekly and monthly updates. Manage all and Global social media sites for the brand.Drive traffic to stores and E-Commerce through concepts such as engagement, collections presentation, store locator and event information. Identify Search Engine Marketing (SEM) business opportunities based on competitive research, industry data/trends and key performance metrics of current marketing campaigns. Build search engine volume and efficiency forecasts, initiating tests (keyword bits, ad copy, landing pages) to improve key metrics (click, search, convert), making recommendations on keyword selection, and managing relationships with SEM partners.EDUCATION: Bachelor's Degree
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Account Director, Brand Marketing
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Los Angeles, CA, United States Allied Global Marketing Full timeAllied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive...
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Brand Marketing Manager
9 hours ago
Los Angeles, United States Guess Full timeJob Description POSITION TITLE: Brand Marketing Manager POSITION PURPOSE: The Brand Marketing Manager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives...
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Brand Marketing Manager
2 days ago
Los Angeles, CA, United States Guess Full timeJob Description POSITION TITLE: Brand Marketing Manager POSITION PURPOSE: The Brand Marketing Manager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives...
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Brand Marketing Manager
1 day ago
Los Angeles, CA, United States Guess Full timeJob Description POSITION TITLE: Brand Marketing Manager POSITION PURPOSE: The Brand Marketing Manager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives...
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Brand Marketing Manager
2 weeks ago
Los Angeles, California, United States NinetyEightConsulting Full timeBRAND MARKETING MANAGERA leadingLos Angeles–based beauty brandis seeking aBrand Marketing Managerto support the continued growth and evolution of the brand across campaigns, launches, partnerships, and key cultural moments.This role will play a central part in shaping how the brand shows up in the market from storytelling and positioning to execution...
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Brand Marketing Manager
2 weeks ago
Los Angeles, California, United States GUESS?, Inc. Full timeThe Brand Marketing Manager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives that will, in turn, continue to drive sales across the business. Success in...
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Brand Marketing Manager
4 weeks ago
Los Angeles, United States Guess Full timeBrand Marketing ManagerPOSITION TITLE: Brand Marketing ManagerPOSITION PURPOSE: The Brand Marketing Manager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness...
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Brand Marketing Manager
1 week ago
Los Angeles, United States GUESS?, Inc. Full timeThe Brand Marketing Manager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives that will, in turn, continue to drive sales across the business. Success in...
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Brand Marketing Manager
6 days ago
Los Angeles, United States Guess?, Inc. Full timeThe Brand Marketing Manager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives that will, in turn, continue to drive sales across the business. Success in...
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Brand Manager, Marketing
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Los Angeles, United States GT'S Living Foods Full timeBrand Manager, MarketingAt GT's Living Foods, we're more than just a company we're a community passionate about creating a healthier, happier world. Over the last 30 years we've built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to...
