Local Sales Manager, WGBA

Lead a dynamic local sales team at WGBA in Green Bay, helping businesses grow through innovative multi-platform advertising solutions. You'll develop strategic campaigns across broadcast television, OTT video, search strategies, social media, digital display, and email targeting to connect local businesses with their customers and drive results.WHAT YOU'LL DO:Collaborate with Director of Sales and other departments to accomplish station objectivesOrganize, direct and manage the performance of a team of local sales Account ExecutivesNegotiate ratings, rates and budgetsDevelop new business utilizing all station platforms including broadcast, digital and mobileCoach Account Executives on Scripps Sales Process (SSP) in the fieldTrain, develop and motivate the local sales team to achieve revenue goalsFoster career growth and development of the sales teamMaintain positive relationships with outside vendorsInterface with traffic systems to ensure efficient management of airtime inventoryOversee accounts receivable and credit policiesDevelop pricing and packaging strategies that meet client and station needsPosition the station effectively against competing advertising optionsForecast sales revenue and manage department expenses to achieve financial goalsWHAT YOU'LL NEED:Bachelor's degree in business or related field or equivalent experience preferredGenerally, 7+ years proven success in media salesExperience in agency and direct strategic account management, broadcast inventory and digital/video capabilitiesDriving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limitsWHAT YOU'LL BRING:Demonstrated aptitude for informal leadership and mentoringStrong coaching and feedback skillsAbility to motivate others toward team goalsSkills to foster creative and innovative thinkingStrong influencing and selling abilitiesEffective teamwork and collaboration skillsStrong analysis and data interpretation capabilitiesExceptional verbal and written communication skillsOutstanding presentation abilitiesStrong time management and organization skillsProficiency with Microsoft OfficeWorking knowledge of Google Office and virtual conferencing platformsAbility to manage multiple tasks in a fast-paced environmentWORK ENVIRONMENT:Typical office and client sitesMay require some travelWHERE YOU'LL LIVE, WORK AND PLAY:Green Bay, Wisconsin offers the perfect blend of small-city charm and big-city amenities. Home to the legendary Green Bay Packers and the iconic Lambeau Field, this vibrant community sits at the mouth of the Fox River on Lake Michigan's Bay of Green Bay. Enjoy four distinct seasons with outdoor activities ranging from hiking and biking along the Fox River Trail to winter sports and water recreation on the bay. The area boasts a strong economy, affordable cost of living, excellent schools, and a rich cultural scene with museums, performing arts venues, and festivals. With its friendly Midwest hospitality, thriving downtown, and proximity to Door County's scenic peninsula, Green Bay provides an exceptional quality of life for professionals and families alike.#LI-SM2 #LI-OnsiteIf you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.