Marketing Manager
15 hours ago
Marketing ManagerAre you a brand champion ready to unify and elevate a portfolio of organizations?We are seeking a dynamic and results-driven Marketing Manager to take the lead in developing and executing cohesive marketing and communication strategies across our diverse business units. This is a pivotal role for a visionary leader who can bring a unified voice and strong, consistent branding to the forefront of the entire portfolio.You will be the architect of our brand presence, overseeing all digital, collateral, and communication efforts to drive brand awareness, customer engagement, and internal alignment across diverse market segments. If you thrive on strategic brand development and hands-on execution, we want to talk to youKey ResponsibilitiesAs our Marketing Manager, you will be a strategic leader responsible for:Brand Strategy & ManagementDevelop and Champion a singular, compelling brand identity and messaging framework that unifies all companies within the portfolio.Design and Execute integrated, multi-channel marketing campaigns (digital, print, events) that drive brand awareness and generate qualified customer engagement.Serve as the Brand Guardian, ensuring all internal and external communications, presentations, and collateral consistently reflect the high standards and core value proposition of the corporate brand.Digital & Content LeadershipOwn and Optimize the performance of all corporate websites (CMS management) and social media channels to maximize digital reach, SEO, and audience engagement.Create and Manage a strategic content calendar for the development, distribution, and maintenance of high-impact marketing assets, including presentations, case studies, white papers, and promotional materials.Collaborate with design, content, and external agency partners to ensure the timely delivery of exceptional marketing collateral.Communication & AlignmentEstablish and Oversee a robust framework for internal communications that ensures all departments and business units are aligned on brand messaging, product offerings, and corporate goals.Drive external communications strategies, including PR, standardized client outreach, and high-level participation in industry events (specifically within the engineering, construction, or MEP space).Partner Closely with sales and product teams to translate technical offerings into clear, compelling, and market-ready value propositions.Analytics & PerformanceMeasure and Report on the effectiveness of all marketing campaigns and initiatives, using key performance indicators (KPIs) to justify investment and inform future strategy.Conduct Ongoing Analysis of market trends, competitor activities, and customer feedback to ensure our marketing strategies remain cutting-edge and effective.Qualifications and ExperienceRequiredEducation: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.Experience: Minimum of 5+ years of progressive marketing experience, with a proven track record in brand management and multi-channel strategy execution.Industry Knowledge: Experience in B2B marketing within the engineering, construction, or MEP (Mechanical, Electrical, Plumbing) industries is strongly preferred.Technical Proficiency: Advanced knowledge of website Content Management Systems (CMS), social media management tools, email marketing platforms, and marketing analytics (e.g., Google Analytics).Core Skills: Exceptional communication (written and verbal), dynamic presentation, and superior project management skills with a keen attention to detail.Mindset: A strategic, creative thinker who is highly collaborative, results-driven, and adept at managing multiple competing priorities in a fast-paced environment.Preferred (Nice-to-Haves)Experience marketing highly technical products or services.Familiarity with graphic design principles and content creation tools (e.g., Adobe Creative Suite).A Master's degree in a relevant discipline.Does this sound like the challenging and rewarding next step in your career? We encourage you to apply and help us build the future of this brand
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