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Senior Integrated Marketing Specialist
2 weeks ago
Description •Integrated Marketing Strategy Development: Fully own the integrated marketing strategy for your assigned vertical. Collaborate with key stakeholders to identify and implement brand awareness and thought leadership campaigns.•Local Brand Awareness Campaigns: Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your vertical.•Marketing Plans: Take ownership of marketing plan development. Collaborate with regional marketing teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets.•Regional Field Support: As an integral member of our global marketing team and the designated IMM for your region, you are responsible for local activities and regional field support.•Localization of Corporate Campaigns: Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials. Continuously improve based on campaign performance and feedback.•Regional Content Localization: Lead the translation and localization of content for the regional website and other marketing materials.•Thought Leadership Activities: Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned verticals and the segment HQ team.•Event Management: Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams.•Events & Tradeshows: Strategically use events, webinars, industry events, breakfast briefings, executive dinners, virtual events, and conferences/seminars, and customer events as a supporting tool for your assigned vertical.QualificationsProven + years of experience creating and managing integrated marketing campaigns that deliver measurable results.Strategic thinker with strong analytical skills to track performance, pipeline impact, and ROI.Excellent communication, collaboration, and organizational skills.Ability to manage multiple projects in a fast-paced, high-demand environment.Event planning expertise (virtual & in-person), from logistics to post-event analysis.Proficiency with tools like Jira, Asana, , or Trello.Knowledge with CRM tools, like SalesForce, Qlik Sense, others.Self-motivated, results-driven, and adaptable to changing priorities.Nice to have: experience in the technology or communications industry.&xa;&xa;Salary Range: $,-$, USD annual base salary (the salary of the finalist selected for this role will be based on a variety of factors, including but not limited to internal equity, job-related knowledge, experience, education, and skillset). This role is also eligible to receive an annual bonus, based on both individual and company performance.Benefits & Perks: Medical, Dental, and Vision insurance; Basic life insurance; (k) plan participation with company match; Short-term and long-term disability insurance; Wellness plan of up to $/year pro-rated based on hire date; PTO: Accrual of up to twenty-three () vacation days per year, accrual of up to nine () sick days per year, plus carryover of up to nine () sick days annually; Additional leave time for marriage, relocation, bereavement, and other major life events; Twelve () weeks of paid parental leave; Participation in employee share ownership plan (ESOP); Fourteen () paid holidays annually.&xa;&xa;Diversity drives connection Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace. No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity. Read more about our hiring process.LI-LC&xa;&xa;
