Marketing & Sales Manager -Bio Division

2 weeks ago


Rogers, United States Pel-Freez, LLC Full time

JOB SUMMARYThe Bio Sales & Marketing Manager leads the development and execution of sales strategies and marketing initiatives to drive growth for our biological products. This role is responsible for identifying new business opportunities, managing customer relationships, building brand awareness, and supporting the company's overall revenue objectives. As part of a small and agile organization, the Manager will work closely with production, quality, and leadership teams to align commercial goals with operational capabilities.ESSENTIAL DUTIES, FUNCTIONS, AND RESPONSIBILITIESSales ManagementDevelop and execute sales strategies to achieve revenue targets for biological products.Identify, pursue, and secure new business opportunities in key markets (e.g., research labs, biotech companies, healthcare providers, agriculture, or veterinary sectors-customize as needed).Build and maintain strong relationships with existing customers through regular communication, support, and problem resolution.Prepare and deliver product presentations, sales proposals, and pricing quotes.Manage sales pipeline, forecasts, and monthly/quarterly reporting.Conduct market research to identify customer needs, competitor activity, and emerging trends.Marketing ManagementCreate and implement marketing plans, campaigns, and product launch strategies.Work with team of developers, creative agencies, graphic designers, freelancers, internal stakeholders to maintain world class online presence.Coordinate technical marketing campaigns (email, social media, paid ads, lead generation efforts) and monitor ROI.Lead generation of technical marketing assets (flyers, catalogs, e-commerce content, blogs, social etc)Be responsible for Bio division digital presence (website, distributor listings, etc).Lead e-commerce catalog expansion.Coordinate trade show participation, industry events, and promotional activities.Collaborate with internal teams to prepare technical marketing materials, FAQs, and customer education resources.Serve as a central hub between R&D, sales, customer support and manage the process flow and marketing needs.Assisting with conference planning and related technical outreach/follow-upCross-Functional CollaborationWork with Production and Quality teams to communicate customer demand, forecast needs, and support product availability.Provide customer feedback to R&D to support product improvement and innovation.Assist leadership with strategic planning, pricing models, and market positioning.EDUCATION & RELATED EXPERIENCEBachelor's degree in a life science field required (Biology, Bioengineering, Immunology, etc.)Advanced degree (PhD ideal) in a life science field preferred (Biology, Bioengineering, Immunology, etc.)Experience in the life science consumables sector (serums/plasmas/proteins/antibodies/reagents) preferred.3-5+ years of experience in sales, marketing, or business development, preferably in biologicals, biotechnology, or life sciences.Experience working in a small or growing company environment is a plus.A valid driver's license, reliable transportation, and the ability to be covered under the Company's automobile insurance.KNOWLEDGE, SKILLS, AND ABILITIESExperience in paid ads/social media management.Experience in website and technical marketing collateral generation.Experience with HubSpot or similar.Ability to generate effective technical marketing campaigns with minimal direction.Ability to communicate and coordinate with web developers, copywriters, graphic designers.Ability to supervise a team of customer service representatives.Ability to manage the sales process flow and support/implement automations.Experience with Python strongly preferred.Ability to support parallel marketing efforts for the sister meat company.Willing to relocate to Arkansas strongly preferred or willing to spend at least one week/month here to get integrated with product development efforts.Willingness to attend tradeshows as needed.SUPERVISORY RESPONSIBILITIES AND INTERACTIONS WITH OTHERSThe Bio Sales and Marketing Manager is responsible for overseeing and directing the activities of the Bio Sales personnel and will regularly delegate responsibilities to subordinates. Additionally, the role will be expected to frequently interact with co-workers, management, and the general public.PHYSICAL REQUIREMENTSPhysical TaskPhysical Requirement ExamplesFrequencyStandingMust be able to remain in an upright position for long periods.FrequentlySittingMust be able to sit in a stationary position for long periods of time.ConstantlyWalkingMust be able to move about the work area or from one work area to another to accomplish work tasks.OccasinallyLifting/CarryingMust be able to manually raise and move up to 100 pounds of shipments, deliveries, and/or other items from a lower to a higher position or horizontally from position to position.OccasionallyPushing/PullingMust be able to use upper and/or lower extremities to push and/or pull against carts and dollies with a steady force.OccasionallyClimbing/BalancingMust be able to ascend and/or descend ladders and stairs to gather and move shipments and deliveries.OccasionallyStooping/KneelingMust be able to bend legs at the knee to come to rest on the knee(s) to position oneself to work in spaces close to the floor.OccasionallyCrouching/CrawlingMust be able to move about surfaces using lower and upper extremities such as hands and knees/feet, at times in low spaces, and move about work area to complete work tasks or other specific functions.Occasionally Reaching/GraspingMust be able to extend upper or lower extremities in an upward, downward, backward, or outward direction to perform work tasks and/or grasp equipment and tools.OccasionallySeeingMust have visual acuity to observe/inspect work product.Constantly Talking/HearingMust be able to verbally communicate with customers, vendors, suppliers, internal team members, and/or the general public to exchange information.Constantly SmellingMust be able to detect odors and to avoid or address safety hazards.OccasionallyFeelingMust be able to perceive attributes of an object to determine size, shape, and texture by touching the object.Frequently WORKING CONDITIONSDuties are typically performed in indoor environment. The indoor environment is usually a well-lit, environmentally controlled area with a low to medium level of noise. This position is full-time and work hours may vary depending on operational activities and required duties.This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties may differ from those outlined in the job description and other duties, as assigned, may be required. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, veteran status, genetic information, or any other status protected under applicable local, state, or federal nondiscrimination laws.


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