Marketing Director

2 weeks ago


Delray Beach, Florida, United States The Cascades Health and Rehabilitation Center Full time
The Cascades Health and Rehabilitation Center -

Now Hiring: Marketing Director

We are seeking an experienced Marketing Director to lead strategic outreach and census development for our skilled nursing and long-term care community. This is a key leadership position for a clinically experienced professional who understands both the operations and the emotional needs of residents and families.

The Marketing Director will be responsible for developing and executing marketing plans that drive admissions, build strong referral networks, and maintain a positive brand presence. The ideal Marketing Director has prior clinical experience in a SNF/LTC setting and a proven track record of building occupancy through strategic relationship-building and effective communication.

Key Responsibilities of the Marketing Director:

  • Develop and execute targeted marketing strategies to increase census

  • Build and maintain strong relationships with hospitals, physicians, discharge planners, and other referral sources

  • Collaborate with admissions and clinical teams to ensure a smooth referral-to-admission process

  • Represent the facility at community events and professional meetings

  • Monitor market trends, track lead conversions, and adjust outreach plans as needed

  • Maintain compliance with healthcare marketing regulations

Requirements for the Marketing Director role:

  • Prior clinical experience in a Skilled Nursing or Long-Term Care Facility (Required)

  • 3–5 years in healthcare marketing or business development

  • Strong understanding of the SNF referral process and healthcare landscape

  • Exceptional communication, organizational, and relationship-building skills

If you're a skilled, motivated Marketing Director with clinical insight and a passion for helping seniors, apply today to join our dedicated team. As Marketing Director, you'll play a direct role in driving success, building trust, and making a difference every day.

INDADM


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