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associate vice chancellor for branding

1 week ago

united states University of Washington Full time

ASSOCIATE VICE CHANCELLOR FOR BRANDING & COMMUNICATIONS

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

For over 160 years, the University of Washington has been a hub for learning, innovation, problem solving and community building. Supporting this legacy and important public mission—with the goal of making the UW the world's greatest public university, as measured by positive impact—guides everything we do in . Bringing together development; alumni and stakeholder engagement; marketing and communications; and advancement operations, we advance the UW's impact by developing meaningful connections that foster pride, advocacy and philanthropic support.

This starts with creating a within our organization that values the diverse experiences and expertise of our team members, allowing everyone to thrive and to contribute their unique talents as we strive to achieve our shared goals.

University of Washington Tacoma has an exciting opening for an Associate Vice Chancellor for Branding & Communications. This is a full-time, permanent position.

The Associate Vice Chancellor for Branding & Communications is responsible for the vision, oversight and execution of the University of Washington Tacoma's communications strategy and brand expression — a vital leadership role in advancing UW Tacoma's reputation, brand equity and visibility.

Reporting to UW Tacoma's Vice Chancellor for Advancement, and with a dotted reporting line to the University's Vice President for Marketing & Communications, the Associate Vice Chancellor leads an interdisciplinary team and oversees the development and implementation of multi-channel marketing and communications strategies. In alignment with UW Brand strategy, this position ensures innovative, effective communications and content strategies convey the University of Washington Tacoma's uniqueness and impact to a wide array of stakeholders and audiences. The Associate Vice Chancellor will lead strategically and intentionally, aligning with UW Tacoma's vision and direction, to ensure optimal institutional outcomes and a robust return on investment for marketing and communications.

The Associate Vice Chancellor for Branding & Communications will prioritize diversity, equity, inclusion and belonging in their leadership and their team's efforts to build relationships, reputation and resources for UW Tacoma.

What You Will Do:

Leadership (25%)

•Provide leadership and oversight to all aspects of UW Tacoma's marketing and communications efforts with special emphasis on enhancing brand equity; increasing visibility of UW Tacoma; and strategic communications in support of the Chancellor, Advancement and student recruitment.

•In coordination with senior leadership and communications staff, develop strategic goals for integrated public relations and reputation-building efforts; coordinated donor communications; brand strategy and implementation; digital communications strategy; and marketing strategy for the campus that include metrics to illustrate message and channel performance and budget alignment.

•Strategically align efforts to ensure marketing and communications investments drive institutional outcomes in ways that are measurable and impactful.

•Provide direction to marketing and communications units, including brand management, strategic planning and assessment, operational oversight, fiscal planning, and supervision and development of staff.

•Plan and oversee operational budgets and assume discretionary authority over marketing and communications expenditures in partnership with unit managers.

•Oversee teams that write, edit, design and produce communication materials across all channels and platforms. Deliver high-level copy and edit writing, as needed.

Branding (25%)

•Lead UW Tacoma's brand and marketing efforts in coordination with University of Washington, ensuring that UW Tacoma's brand is fully aligned with the broader University, while sufficiently differentiated to highlight UW Tacoma's uniqueness and impact.

•Serve as brand manager for the campus, ensuring all marketing and communications efforts support an effective and consistent brand position that is optimized to attract new student enrollment, alumni loyalty and community support.

Public Relations, Reputation and Visibility (25%)

•Design and implement integrated public relations efforts to secure earned media coverage, maximize stakeholder relationships and advance the public mission of the University of Washington and UW Tacoma. Through strategic efforts and aligned storytelling, enhance the visibility and reputation of UW Tacoma. Guide the work of the campus Director of Communications in alignment with UW Tacoma's strategic direction.

•Use experience and professional judgment to identify, plan for and advise on decisions related to controversial, sensitive and time-sensitive issues, including in collaboration with campus and University leadership.

•Provide expert public relations counsel and media training to senior leadership, faculty, and staff, as needed.

•Develop and implement an internal and external communications program for the Chancellor that is tailored to various audiences and maximizes the effectiveness of the Chancellor's leadership role. Optimize that strategy to reach and influence key constituencies, including students, faculty, staff, alumni, donors, opinion leaders and legislators.

Advancement Communications (20%)

•Create, implement and evaluate key messages and themes for donor audiences.

•Oversee the development of statements aligned with UW Tacoma and UW priorities that effectively convey the need for private support. Direct the creation of fundraising communications and materials, as necessary.

•In partnership with the UW Tacoma Events team and Advancement leadership, create and implement significant events working with high-level volunteers and major gift donors. Work in cooperation with the Associate Vice Chancellor for Development to promote development (campaign) messages at events. Work cooperatively with the Office of Alumni Engagement to enhance the programs and activities that engage alumni and friends of the University.

•Create inventive, innovative communications that engage donors' interests and effectively provide them with information about UW Tacoma, giving opportunities and the impact of their philanthropy.

Internal Communications (5%)

•Develop and implement an internal communications strategy that supports a positive, human-centered and high-performance workplace and academic culture at UW Tacoma.

Minimum Requirements:

•Bachelor's degree in journalism, English, communications, marketing, public relations or related field AND at least eight years of senior level experience in higher education advancement, marketing, communications or related field.

Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

What You Bring:

•Writing, editing and storytelling experience with a variety of print and online communications media; we will ask for writing samples during the interview process.

•Strong digital skills, including proficiency with Microsoft Office for correspondence, special reports, spreadsheets, databases, forms, etc. Working knowledge of Prezi and other presentation platforms is a plus.

•Experience with digital communications, including analytics.

•Ability to establish, cultivate and steward strong relationships with alumni, donors and friends, through communications channels, to build and maintain partnerships and trust with the institution.

•Ability to manage, develop, mentor and coach staff and colleagues.

•Ability to work with executive leadership, external boards and volunteers.

•Ability to accurately forecast and develop both short-term and long-term goals.

•Ability to manage conflicts proactively and collaboratively.

•Knowledge of alumni relations/development/advancement principles.

What You Can Expect:

•Occasionally, the volume of activities will require more than 40 hours of work per week to meet deadlines.

•Able to work evening and weekend hours on short or limited notice, when necessary.