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Responsibilities GTM & Territory Strategy SupportAnalyze GTM models and territory structures to identify opportunities for optimization and alignment with business goals.Support the development of future-state process models aligned with business priorities and platform capabilities.Support the definition of territory rules, hierarchies, and assignment logic to improve sales coverage and reduce overlaps.Business Process Analysis & ImprovementEvaluate current sales and marketing processes to identify pain points and improvement opportunities.Document process flows, gaps, and recommendations for harmonization across global teams.Stakeholder Collaboration & CommunicationBuild strong working relationships with global stakeholders to gather business requirements and ensure alignment.Support change management efforts by contributing to communication plans and training materials.Platform Requirements & Agile Delivery SupportTranslate business needs into clear, actionable platform requirements.Collaborate with Product Owners and business stakeholders to prioritize enhancements and maintain a platform roadmap.Organize epics and user stories into deliverable work packages and participate in sprint planning, stand-ups, and retrospectives.Validate delivered functionality against acceptance criteria and business expectations.Data & Platform ManagementConduct data loads and updates using Salesforce Data Loader as needed.Monitor platform performance and adoption using defined KPIs and metrics.Continuous Improvement & EnablementStay informed on Salesforce capabilities and GTM trends to identify opportunities for innovation.Assist in evaluating new tools and technologies that could enhance GTM execution.This is a Hybrid role based out of Milford, MA 3 days a week (Tuesday through Thursday) Qualifications Strong understanding of sales operations, GTM strategies, and territory planningExperience with Salesforce, including Sales Cloud and Enterprise Territory ManagementAbility to analyze complex business processes and translate them into technical requirementsSkilled in Agile methodologies and backlog managementExcellent communication and facilitation skills across global teamsAbility to influence stakeholders and drive consensusBachelor’s degree required; preferred in Business, Computer Science, or related field4+ years of experience in business analysis or sales operationsExperience working with Salesforce in a business or technical capacitySalesforce certifications (Administrator, Sales Cloud Consultant) preferred