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Product Marketing Director
2 weeks ago
Arctic Wolf is a global leader in security operations. We serve over 7,000 organizations worldwide, leveraging our Aurora Platform to turn more than seven trillion security events weekly into actionable outcomes. Arctic Wolf has been named to the CNBC Disruptor 50 list for three consecutive years underscoring our innovative approach in the cybersecurity industry.Our mission is simple: End Cyber Risk. We’re looking for a Product Marketing Director - Solutions to be a part of making this happen.About the RoleThe Product Marketing Director is responsible for leading the messaging, positioning, and go-to-market strategy for solutions across the Arctic Wolf Portfolio. This role synthesizes market, product, and competitive inputs into actionable marketing strategies to drive product adoption and revenue growth. The Director will focus on effectively marketing Arctic Wolf solutions while collaborating across Sales, Marketing, and Product Management teams.ResponsibilitiesCross Functional Leadership - Must work cross functionally to define the total value of the Arctic Wolf solution including positioning and packaging, vertical use cases and bundling, and then enable the organization to sell the solution and track progress. Partner with Pricing and packaging and the value team to drive the business value story for Arctic Wolf Customers.Messaging and Positioning- Must develop messaging and positioning to explain the total value of Arctic Wolf per industry vertical.Broad Cybersecurity Expertise - Must have a strong working knowledge of the security operations market to generate strategies for potential marketing campaigns encompassing the total value of the Arctic Wolf per solution or per industryThought Leadership - Partner with Arctic Wolf’s marketing teams to develop the plan and to help identify how we tell our product and solution story through various forms of communication (blogs, whitepapers, videos, presentations, etc.)Solutions Marketing – Partner with demand gen and field marketing teams to build campaigns and revenue plays specific to verticals.Sales Enablement - Create and deliver messaging docs, pitch templates, playbooks, and partner with Sales Enablement to empower the sales team to go and win the business with a solutions approach.Who You AreStrong and broad knowledge of the cybersecurity industry, with an understanding of market dynamics and competitors.Proven ability to translate technical features into compelling customer benefits.Experience working with Sales and Marketing teams to deliver impactful marketing, and enablement tools and programs.Analytical mindset with the ability to interpret data and make data-driven marketing decisions.Exceptional written and verbal communication skills.Minimum Qualifications8+ years of B2B software product marketing or solutions experience, including at least 3 years of product marketing experience with security operations solutions such as endpoint, MDR, incident response, SIEM, cloud security, network security, and security awareness training.2–4 years of team leadership experience, with a proven ability to inspire and develop high-performing teams.Strong knowledge of the cybersecurity industry, with an understanding of market dynamics in security operations and competitors.Proven ability to translate technical features into compelling customer benefits.Exceptional written and verbal communication skills.Preferred QualificationsBachelor’s degree required; MBA preferred.About Arctic WolfAt Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally. We’ve been named among the list of Top Workplaces in USA, Minnesota (2021-2024), and Texas (2023-2024), Best Places to Work San Antonio (2023, 2024) and Minneapolis/St. Paul (2022-2024), Great Place to Work - Canada (2021-2024), and on the list of Best Workplaces in Technology (2024) in Canada. As well as on Fortune’s Best Place to Work for Millennials (2023) and Top Technology Workplace (2023) lists.Our ValuesArctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity . We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.All wolves receive compelling compensation and benefits packages, including:Equity for all employeesFlexible time off, paid volunteer days, and paid parental leave401k & RRSP matching programEnhanced maternity leave and fertility support servicesRobust Employee Assistance Program (EAP) for mental health servicesTraining and career development programsArctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing .Security RequirementsConducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).Background checks are required for this position.This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.
